Brandwave

Clean Planet vs CrestClean:Which is more popular?

In September 2026, CrestClean had more branded searches than Clean Planet among commercial cleaning companies in New Zealand. CrestClean had about 1,000 branded searches, while Clean Planet had 270. CrestClean made up 34% of all commercial cleaning company searches we track, and Clean Planet accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about commercial cleaning companies, CrestClean appeared in three of the four answers and Clean Planet in two. CrestClean was mentioned before Clean Planet in every answer.

Among commercial cleaning companies in New Zealand in September 2026

Who do people search for more?

CrestClean, about 4 searches for every 1 for Clean Planet

CrestClean 1K searchesClean Planet 270 searches

Who does AI mention more?

CrestClean, mentioned in 3 of 4 answers, Clean Planet in 2

CrestClean in 3 of 4Clean Planet in 2 of 4

Who does AI recommend more?

CrestClean, named ahead of Clean Planet in every answer

CrestClean first in 3Clean Planet never first

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Top commercial cleaning companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CrestClean was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Clean Planet was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. CrestClean was listed before Clean Planet in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrestClean1st
  2. Paramount Services2nd
  3. Clean Planet3rd
  4. OCS3rd
  5. Premium Clean–
  6. JAN-PRO–
  7. ISS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrestClean3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Paramount Services2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Clean Planet2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OCS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Premium Clean0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JAN-PRO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ISS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about commercial cleaning companies

4 answers
  • Asked ChatGPT

    “Which commercial cleaning company should I hire in New Zealand?”

    1. 1Paramount Services
    2. 2CrestClean
  • Asked ChatGPT

    “What are the best commercial cleaning companies in New Zealand?”

    1. 1Paramount Services
    2. 2CrestClean
    3. 3Clean Planet
  • Asked ChatGPT

    “What's the best commercial cleaning company in New Zealand for office cleaning?”

    1. 1CrestClean
    2. 2OCS
    3. 3Clean Planet
  • Searched Google, AI Overview

    “cleaning company nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “commercial cleaners auckland”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is Clean Planet or CrestClean more popular in search?

    This chart shows how often people search Google for Clean Planet and CrestClean by name. Each line represents a brand's share of searches for all seven commercial cleaning companies we track, month by month, from searches in New Zealand.

    Clean Planet and CrestClean among commercial cleaning companies in New Zealand, by month

    Share of searches by month for CrestClean, Clean Planet. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCrestCleanPremium CleanParamount ServicesClean PlanetJAN-PROISSOCS
    Oct 202531.8%32.8%17.8%10.5%3.2%2.5%1.3%
    Nov 202537.5%25.9%21.9%7.8%3.5%2.6%0.86%
    Dec 202537%27%17.8%10%5.6%1.5%1.1%
    Jan 202639%21.9%21%9.9%4.2%3%0.9%
    Feb 202631.9%23.3%24.3%12.8%3.2%3.5%0.96%
    Mar 202631.5%28.4%22.1%10.4%4.1%2.5%0.95%
    Apr 202634.5%25.2%21.4%9.3%5.5%3.1%1%
    May 202631%27.6%21.7%10.2%5%3.1%1.5%
    Jun 202631.3%27.9%21.9%10.3%6%1.6%0.94%
    Jul 202635.8%26.2%19.4%9.7%5%2.2%1.8%
    Aug 202635.2%25.7%19%9.5%5.6%2.8%2.1%
    Sep 202634%30.3%20.1%9.2%3.1%2%1.4%

    How has the Clean Planet and CrestClean comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand commercial cleaning companies in September 2026?

    2 changes
    1. In September 2026, CrestClean lost share of searches among commercial cleaning companies in New Zealand, from 35.2% to 34%.

    2. Clean Planet’s share of searches among commercial cleaning companies in New Zealand has lost ground for 3 months in a row, from 10.3% to 9.2% in September 2026.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Clean Planet’s and CrestClean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Clean Planet

    2 branded search terms

    • clean planet
    • clean planet cleaning

    CrestClean

    1 branded search term

    • crestclean

    How the Brand Demand Index is measured

    Other head-to-heads among commercial cleaning companies

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