Brandwave

iPayroll vs Rosterit:Which is more popular?

In September 2026, iPayroll had more branded searches than Rosterit among payroll and rostering software in New Zealand. iPayroll had about 18,200 branded searches, while Rosterit had 1,000. iPayroll made up 26% of all payroll and rostering software searches we track, and Rosterit accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about payroll and rostering software, iPayroll and Rosterit each appeared in two of the five answers. Rosterit was mentioned before iPayroll in two out of three answers that named either.

Among payroll and rostering software in New Zealand in September 2026

Who do people search for more?

iPayroll, about 18 searches for every 1 for Rosterit

iPayroll 18.2K searchesRosterit 1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

iPayroll in 2 of 5Rosterit in 2 of 5

Who does AI recommend more?

Rosterit, named ahead of iPayroll in 2 of 3 answers

Rosterit first in 2iPayroll first in 1

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Top payroll and rostering software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, iPayroll was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rosterit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rosterit was listed before iPayroll in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PayHero1st
  2. Smartly2nd
  3. Droppah3rd
  4. Employment Hero4th
  5. Deputy5th
  6. iPayroll6th
  7. Rosterit7th
  8. Tanda8th
  9. Thankyou Payroll9th
  10. Ace Payroll10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PayHero5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Smartly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Droppah4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deputy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iPayroll2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rosterit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thankyou Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IMS Payroll1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ace Payroll1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about payroll and rostering software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is iPayroll or Rosterit more popular in search?

This chart shows how often people search Google for iPayroll and Rosterit by name. Each line represents a brand's share of searches for all 12 payroll and rostering software we track, month by month, from searches in New Zealand.

iPayroll and Rosterit among payroll and rostering software in New Zealand, by month

Share of searches by month for iPayroll, Rosterit. The figures are in the table below the chart.

View monthly share of searches table
MonthPayHeroiPayrollEmployment HeroThankyou PayrollSmartlyPaySauceDroppahRosteritIMS PayrollAce PayrollDeputyTanda
Oct 202535.4%29%13.1%5.7%5.6%5.8%2.5%1.7%0.39%0.39%0.35%0.06%
Nov 202534.6%28.3%12.9%6.9%6.5%5.7%2.4%1.6%0.47%0.33%0.22%0.09%
Dec 202531.1%31.4%11.6%7.6%6.7%6.3%2.7%1.8%0.42%0.27%0.15%0.07%
Jan 202633.9%28%12.8%6.8%6.5%5.6%2.9%2.5%0.45%0.31%0.25%0.06%
Feb 202633.2%27.5%12.5%6.6%7.2%6.7%2.9%2.4%0.45%0.29%0.24%0.11%
Mar 202630.8%29.1%13.2%7%7.6%5.8%3.1%1.7%0.6%0.48%0.44%0.12%
Apr 202633.8%27.2%12.3%8%7.1%5.5%2.8%1.9%0.55%0.37%0.25%0.13%
May 202633.2%26.6%14.8%6.4%6.6%6.5%2.8%1.9%0.41%0.29%0.23%0.16%
Jun 202631.1%29.6%13.4%7.1%6.9%7.2%2.5%1.3%0.32%0.25%0.24%0.11%
Jul 202633.1%26.6%14.8%7.9%6.1%6.5%2.8%1.3%0.35%0.28%0.22%0.1%
Aug 202634.3%26.4%14.7%6.4%6.1%6.5%2.8%1.9%0.44%0.35%0.2%0.12%
Sep 202632.7%26%14.5%9.4%7%5.2%2.7%1.4%0.42%0.23%0.2%0.1%

How has the iPayroll and Rosterit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand payroll and rostering software in September 2026?

2 changes

  1. iPayroll’s share of searches among payroll and rostering software in New Zealand has lost ground for 3 months in a row, from 29.6% to 26% in September 2026.

  2. Estimated monthly branded searches for Rosterit in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using iPayroll’s and Rosterit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iPayroll

2 branded search terms

  • iPayroll
  • ipayroll app

Rosterit

1 branded search term

  • rosterit

How the Brand Demand Index is measured

Other head-to-heads among payroll and rostering software

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