Intrepid Travel vs Stray:Which is more popular by branded search in New Zealand?
In August 2026, Intrepid Travel had more branded searches than Stray among tour operators in New Zealand. Intrepid Travel was estimated to have 5.4K branded searches compared to Stray’s 80, and held a 15.2% Share of Search versus Stray’s 0.22%.
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Which is more popular in search, Intrepid Travel or Stray?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Intrepid Travel, Stray. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Intrepid Travel and Stray comparison changed over the last 12 months?
3 findings
- Intrepid Travel was ahead of Stray in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators in New Zealand moved from 15.9% to 15.2%, and its estimated monthly branded searches moved from 5.3K to 5.4K.
- Across the 11 months ending August 2026, Stray’s estimated Share of Search among tour operators in New Zealand moved from 0.51% to 0.22%, and its estimated monthly branded searches moved from 170 to 80.
How did search popularity change for New Zealand tour operators in August 2026?
2 changes
In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
Estimated monthly branded searches for Stray in New Zealand fell 52.9% over 11 measured months, from 170 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Intrepid Travel’s and Stray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Intrepid Travel
9 branded search terms
- intrepid travel
- intrepid travel family tours
- intrepid travel for seniors
- intrepid travel near me
- intrepid travel nz
- intrepid travel tour
- intrepid travel urban adventures
- intrepidtravel
- intrepidtravel com
Stray
4 branded search terms
- stray bus
- stray nz
- stray tour
- stray travel
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