Brandwave

Intrepid Travel vs Kiwi Experience:Which is more popular by branded search in New Zealand?

In August 2026, Intrepid Travel had more branded searches than Kiwi Experience among tour operators in New Zealand. Intrepid Travel was estimated to have 5.4K branded searches compared to Kiwi Experience’s 960, and held a 15.2% Share of Search versus Kiwi Experience’s 2.7%.

Share of Search among tour operators in New Zealand in August 2026Which is more popular in search, Intrepid Travel or Kiwi Experience?
Intrepid Travel15.2%5.4K searches
vs
Kiwi Experience2.7%960 searches
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Which is more popular in search, Intrepid Travel or Kiwi Experience?

Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Intrepid Travel and Kiwi Experience among tour operators in New Zealand, by month

Share of Search by month for Intrepid Travel, Kiwi Experience. The figures are in the table below the chart.

View monthly share of search table
MonthFlying KiwiContikiRealNZIntrepid TravelG AdventuresTopdeckKiwi ExperienceHaka ToursStray
Oct 20258.7%24.3%28%15.9%11.1%4%6.2%1.2%0.51%
Nov 202511.6%21.4%25.8%18.2%11.4%3.5%6.7%0.89%0.42%
Dec 20259.6%21.3%31.7%17.1%9.9%2.7%6.9%0.55%0.26%
Jan 20261.6%24.1%26.1%23.5%12%3.5%8.2%0.49%0.38%
Feb 20267.8%19.8%26.5%21%12.1%3.5%8.3%0.48%0.4%
Mar 202615.5%19.3%28.5%14.6%10.6%2.6%7.5%0.94%0.48%
Apr 20269%23.3%28.7%15.5%10.7%3.1%4.4%4.9%0.34%
May 202622.5%22.1%21.1%17.2%10.3%2.9%2.6%0.91%0.33%
Jun 202624.2%23.9%18.2%16.1%10.9%3.1%2.4%0.8%0.36%
Jul 202617.3%25.6%23.5%15.7%11.6%2.9%2.5%0.57%0.32%
Aug 202627.7%21.7%20.9%15.2%8.4%2.9%2.7%0.39%0.22%
Sep 2026—————————

How has the Intrepid Travel and Kiwi Experience comparison changed over the last 12 months?

How did search popularity change for New Zealand tour operators in August 2026?

  1. In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.

  2. Estimated monthly branded searches for Kiwi Experience in New Zealand fell 53.8% over 11 measured months, from 2.1K to 960 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Intrepid Travel’s and Kiwi Experience’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intrepid Travel

9 branded search terms

  • intrepid travel
  • intrepid travel family tours
  • intrepid travel for seniors
  • intrepid travel near me
  • intrepid travel nz
  • intrepid travel tour
  • intrepid travel urban adventures
  • intrepidtravel
  • intrepidtravel com

Kiwi Experience

8 branded search terms

  • kiwi experience
  • kiwi experience near me
  • kiwi experience reviews
  • kiwi experience timetable
  • kiwi experience tour
  • kiwiexperience
  • kiwiexperience com
  • the kiwi experience

How the Brand Demand Index is measured

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