Ingrid Starnes vs Twenty-Seven Names:Which is more popular by branded search in New Zealand?
In August 2026, Twenty-Seven Names had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Twenty-Seven Names was estimated to have 3.4K branded searches compared to Ingrid Starnes’ 190, and held a 4.4% Share of Search versus Ingrid Starnes’ 0.24%.
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Which is more popular in search, Ingrid Starnes or Twenty-Seven Names?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Twenty-Seven Names, Ingrid Starnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ingrid Starnes and Twenty-Seven Names comparison changed over the last 12 months?
3 findings
- Twenty-Seven Names was ahead of Ingrid Starnes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ingrid Starnes’ estimated Share of Search among designer fashion labels in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 250 to 190.
- Across the 11 months ending August 2026, Twenty-Seven Names’ estimated Share of Search among designer fashion labels in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 2.8K to 3.4K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
2 changes
In August 2026, Twenty-Seven Names overtook Kate Sylvester to rank 7th among designer fashion labels in New Zealand, at 4.4%.
Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 11 measured months, from 250 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ingrid Starnes’ and Twenty-Seven Names’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ingrid Starnes
6 branded search terms
- ingrid starnes
- ingrid starnes dress
- ingrid starnes near me
- ingrid starnes online
- ingrid starnes sale
- ingridstarnes
Twenty-Seven Names
8 branded search terms
- twenty seven names
- twenty seven names dress
- twenty seven names near me
- twenty seven names nz
- twenty seven names online
- twenty seven names sale
- twentysevennames
- twentysevennames sale
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