Ingrid Starnes vs Kowtow:Which is more popular by branded search in New Zealand?
In August 2026, Kowtow had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Kowtow was estimated to have 5.8K branded searches compared to Ingrid Starnes’ 190, and held a 7.4% Share of Search versus Ingrid Starnes’ 0.24%.
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Which is more popular in search, Ingrid Starnes or Kowtow?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kowtow, Ingrid Starnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ingrid Starnes and Kowtow comparison changed over the last 12 months?
3 findings
- Kowtow was ahead of Ingrid Starnes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ingrid Starnes’ estimated Share of Search among designer fashion labels in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 250 to 190.
- Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes
In August 2026, Caitlin Crisp overtook Kowtow to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%.
Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 11 measured months, from 250 to 190 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ingrid Starnes’ and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ingrid Starnes
6 branded search terms
- ingrid starnes
- ingrid starnes dress
- ingrid starnes near me
- ingrid starnes online
- ingrid starnes sale
- ingridstarnes
Kowtow
10 branded search terms
- kowtow apron dress
- kowtow archive sale
- kowtow black dress
- kowtow clothing
- kowtow dress
- kowtow nz
- kowtow sale
- kowtow study dress
- kowtow swing dress
- kowtow wrap dress
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.