Industrie vs Rembrandt:Which is more popular?
In September 2026, Industrie had more branded searches than Rembrandt among menswear retailers in New Zealand. Industrie had about 1,920 branded searches, while Rembrandt had 430. Industrie made up 1.1% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about menswear retailers, Rembrandt appeared in three of the five answers and Industrie in none.
Who do people search for more?
Industrie, about 4 searches for every 1 for Rembrandt
Who does AI mention more?
Rembrandt, mentioned in 3 of 5 answers, Industrie in 0
Who does AI recommend more?
Rembrandt, the only one of the two named
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Top menswear retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rembrandt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Industrie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Barkers1st
3 Wise Men2nd
Rodd & Gunn3rd
AS Colour4th
Working Style5th- Rembrandt6th
Hallensteins7th
I Love Ugly8th
Tarocash–- Industrie–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menswear retailers
5 answers
Asked ChatGPT
“Which menswear retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best menswear retailers in New Zealand?”
Asked ChatGPT
“What's the best menswear retailer in New Zealand for work clothes?”
Searched Google, AI Overview
“men's clothing nz”
Searched Google, AI Overview
“workwear for men”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Industrie or Rembrandt more popular in search?
This chart shows how often people search Google for Industrie and Rembrandt by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Industrie, Rembrandt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hallensteins | AS Colour | Barkers | I Love Ugly | Rodd & Gunn | Tarocash | Working Style | Industrie | 3 Wise Men | Rembrandt |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.2% | 24.6% | 12.4% | 13.5% | 11.3% | 4% | 1.5% | 1.3% | 0.79% | 0.32% |
| Nov 2025 | 26.8% | 21.8% | 11.6% | 21.9% | 12.3% | 2.9% | 1% | 0.95% | 0.58% | 0.17% |
| Dec 2025 | 35.9% | 19.6% | 12.7% | 13.1% | 13.4% | 2.6% | 0.95% | 0.87% | 0.75% | 0.15% |
| Jan 2026 | 36.3% | 19.8% | 12.8% | 10.9% | 13.5% | 3.2% | 1.4% | 1.2% | 0.6% | 0.32% |
| Feb 2026 | 33.9% | 22.6% | 12% | 12.4% | 12.6% | 3% | 1.3% | 1.3% | 0.68% | 0.24% |
| Mar 2026 | 33.6% | 22.4% | 12.2% | 15% | 10.3% | 3% | 1.3% | 1.1% | 0.72% | 0.24% |
| Apr 2026 | 38.6% | 21.1% | 10.9% | 11.6% | 11.9% | 2.8% | 0.99% | 1.1% | 0.83% | 0.23% |
| May 2026 | 36.5% | 19.9% | 12.6% | 13.3% | 11.3% | 3.2% | 1.2% | 1% | 0.79% | 0.26% |
| Jun 2026 | 31.7% | 21.1% | 14.1% | 14.2% | 11.9% | 3.4% | 1.3% | 1.3% | 0.83% | 0.19% |
| Jul 2026 | 35.3% | 19.2% | 12.4% | 12.9% | 13.2% | 3.1% | 1.1% | 1.3% | 0.93% | 0.37% |
| Aug 2026 | 30.3% | 20.2% | 11% | 20.3% | 11.4% | 3.3% | 1.2% | 1.1% | 0.8% | 0.38% |
| Sep 2026 | 35.1% | 19.1% | 14.7% | 12.9% | 10.8% | 3.8% | 1.4% | 1.1% | 0.75% | 0.25% |
How has the Industrie and Rembrandt comparison changed over the last 12 months?
3 findings
- Industrie was ahead of Rembrandt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Industrie’s share of searches among menswear retailers in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 12 months ending September 2026, Rembrandt’s share of searches among menswear retailers in New Zealand moved from 0.32% to 0.25%, and its estimated monthly branded searches moved from 520 to 430.
How did search popularity change for New Zealand menswear retailers in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Industrie’s and Rembrandt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menswear retailers
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