Impulse vs Native:Which is more popular?
In September 2026, Impulse had more branded searches than Native among body spray brands in New Zealand. Impulse had about 260 branded searches, while Native had 0. Impulse made up 2.3% of all body spray brand searches we track, and Native accounted for 0%. When we asked ChatGPT and Google AI Overviews about body spray brands, Impulse appeared in three of the four answers and Native in none.
Who do people search for more?
Impulse, the only one of the two with measured searches
Who does AI mention more?
Impulse, mentioned in 3 of 4 answers, Native in 0
Who does AI recommend more?
Impulse, the only one of the two named
Follow Impulse vs Native and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top body spray brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Impulse was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Native did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- David Beckham4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lynx4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Impulse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dove1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Old Spice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Native0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body spray brands
4 answers
Asked ChatGPT
“Which body spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body spray brands in New Zealand?”
Asked ChatGPT
“What's the best body spray brand in New Zealand for everyday fragrance?”
Searched Google, AI Overview
“body spray for men”
Searched Google, AI Overview
“body spray nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Impulse or Native more popular in search?
This chart shows how often people search Google for Impulse and Native by name. Each line represents a brand's share of searches for all six body spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Impulse, Native. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Old Spice | David Beckham | Impulse | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 16.8% | 2.4% | 1.6% | 0.47% | 0% |
| Nov 2025 | 73.8% | 20.2% | 3.8% | 1.3% | 0.83% | 0% |
| Dec 2025 | 67.6% | 24.2% | 5% | 2.1% | 1.1% | 0% |
| Jan 2026 | 74.7% | 18.8% | 3.1% | 2.4% | 0.97% | 0.14% |
| Feb 2026 | 75% | 18.5% | 3.3% | 2.1% | 1.1% | 0% |
| Mar 2026 | 75.9% | 17.7% | 3.4% | 1.9% | 0.95% | 0.14% |
| Apr 2026 | 73.5% | 20.5% | 2.7% | 2% | 1.3% | 0% |
| May 2026 | 69.8% | 23.1% | 3% | 2.9% | 1.2% | 0% |
| Jun 2026 | 72.5% | 22.3% | 2.6% | 2.1% | 0.5% | 0% |
| Jul 2026 | 75.2% | 19.8% | 2.3% | 1.9% | 0.78% | 0% |
| Aug 2026 | 71% | 22.7% | 3% | 2.5% | 0.68% | 0.1% |
| Sep 2026 | 75% | 19% | 3% | 2.3% | 0.61% | 0% |
How has the Impulse and Native comparison changed over the last 12 months?
3 findings
- Impulse was ahead of Native in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand moved from 1.6% to 2.3%, and its estimated monthly branded searches moved from 140 to 260.
- Across the 12 months ending September 2026, Native’s share of searches among body spray brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand body spray brands in September 2026?
1 change
Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Impulse’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body spray brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.