Brandwave

Improvado vs Supermetrics:Which is more popular?

In September 2026, Supermetrics had more branded searches than Improvado among marketing data integration platforms in New Zealand. Supermetrics had about 170 branded searches, while Improvado had 10. Supermetrics made up 5.4% of all marketing data integration platform searches we track, and Improvado accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about marketing data integration platforms, Supermetrics appeared in four of the five answers and Improvado in none.

Among marketing data integration platforms in New Zealand in September 2026

Who do people search for more?

Supermetrics, about 17 searches for every 1 for Improvado

Supermetrics 170 searchesImprovado 10 searches

Who does AI mention more?

Supermetrics, mentioned in 4 of 5 answers, Improvado in 0

Supermetrics in 4 of 5Improvado in 0 of 5

Who does AI recommend more?

Supermetrics, the only one of the two named

Supermetrics first in 4Improvado never named

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Top marketing data integration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Improvado did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Funnel1st
  2. Supermetrics2nd
  3. Fivetran3rd
  4. Windsor.ai4th
  5. Adverity5th
  6. Improvado–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Funnel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supermetrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Windsor.ai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fivetran2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adverity1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Improvado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing data integration platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Improvado or Supermetrics more popular in search?

This chart shows how often people search Google for Improvado and Supermetrics by name. Each line represents a brand's share of searches for all six marketing data integration platforms we track, month by month, from searches in New Zealand.

Improvado and Supermetrics among marketing data integration platforms in New Zealand, by month

Share of searches by month for Supermetrics, Improvado. The figures are in the table below the chart.

View monthly share of searches table
MonthFunnelFivetranWindsor.aiSupermetricsAdverityImprovado
Oct 202574.7%18.7%1.2%4.3%0.78%0.39%
Nov 202576.1%15%1.4%6.6%0.47%0.47%
Dec 202582.7%10.7%1%4.6%0.51%0.51%
Jan 202680.6%10.4%1%7%0.5%0.5%
Feb 202684.3%11.1%0.7%3.1%0.35%0.35%
Mar 202677.6%12.5%4.5%4.5%0.64%0.32%
Apr 202676.5%12.7%5.6%4.4%0.4%0.4%
May 202674.7%12.5%5.4%6.6%0.39%0.39%
Jun 202670.8%14.4%6.3%7.7%0.37%0.37%
Jul 202669.2%13.7%7.3%9%0.43%0.43%
Aug 202671.9%12%7.9%7.9%0.37%0%
Sep 202677.1%10.2%6.7%5.4%0.32%0.32%

How has the Improvado and Supermetrics comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marketing data integration platforms in September 2026?

1 change

  1. In September 2026, Supermetrics lost share of searches among marketing data integration platforms in New Zealand, from 7.9% to 5.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Improvado’s and Supermetrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Improvado

1 branded search term

  • improvado

Supermetrics

1 branded search term

  • supermetrics

How the Brand Demand Index is measured

Other head-to-heads among marketing data integration platforms

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