Huggies vs Treasures:Which is more popular by branded search in New Zealand?
In August 2026, Huggies had more branded searches than Treasures among nappy brands in New Zealand. Huggies was estimated to have 28.8K branded searches compared to Treasures’ 940, and held an 82.8% Share of Search versus Treasures’ 2.7%.
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Which is more popular in search, Huggies or Treasures?
Compare the nappy brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huggies, Treasures. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies | Rascals | Pampers | Treasures | Babylove | Ecoriginals |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11% | 4.5% | 3.4% | 5.1% | 0.39% |
| Nov 2025 | 78.8% | 9.9% | 4% | 3% | 4% | 0.2% |
| Dec 2025 | 78.9% | 8.7% | 4.5% | 3.2% | 4.6% | 0.13% |
| Jan 2026 | 80% | 9.6% | 4% | 2.4% | 3.9% | 0.15% |
| Feb 2026 | 78.9% | 9.3% | 4.5% | 2.9% | 4.2% | 0.18% |
| Mar 2026 | 80.4% | 9% | 4.4% | 2.7% | 3.2% | 0.21% |
| Apr 2026 | 77.8% | 10.3% | 4.7% | 3.9% | 3.2% | 0.21% |
| May 2026 | 78.3% | 9.7% | 6.2% | 2.4% | 3.2% | 0.23% |
| Jun 2026 | 77.2% | 8.6% | 4.8% | 2.6% | 6.6% | 0.17% |
| Jul 2026 | 80.6% | 9.1% | 3.7% | 2.8% | 3.7% | 0.15% |
| Aug 2026 | 82.8% | 8.9% | 3.7% | 2.7% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Huggies and Treasures comparison changed over the last 12 months?
3 findings
- Huggies was ahead of Treasures in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Huggies’ estimated Share of Search among nappy brands in New Zealand moved from 75.6% to 82.8%, and its estimated monthly branded searches moved from 17.7K to 28.8K.
- Across the 11 months ending August 2026, Treasures’ estimated Share of Search among nappy brands in New Zealand moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 800 to 940.
How did search popularity change for New Zealand nappy brands in August 2026?
2 changes
In August 2026, Huggies gained estimated Share of Search among nappy brands in New Zealand, from 80.6% to 82.8%.
In August 2026, Treasures rose from 5th to 4th among nappy brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Huggies’ and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Huggies
19 branded search terms
- huggies
- huggies co nz
- huggies infant nappies
- huggies nappies
- huggies nappies size 2
- huggies nappies size 3
- huggies nappies size 4
- huggies nappies size 5
- huggies nappies size 6
- huggies near me
- huggies nz
- huggies online
- huggies pull ups
- huggies size 2
- huggies size 3
- huggies size 4
- huggies size 5
- huggies size 6
- huggies wipes
Treasures
3 branded search terms
- treasures nappies
- treasures nappies size 3
- treasures pull ups
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.