Babylove vs Rascals:Which is more popular by branded search in New Zealand?
In August 2026, Rascals had more branded searches than Babylove among nappy brands in New Zealand. Rascals was estimated to have 3.1K branded searches compared to Babylove’s 630, and held an 8.9% Share of Search versus Babylove’s 1.8%.
Follow Babylove vs Rascals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Babylove or Rascals?
Compare the nappy brands New Zealand parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rascals, Babylove. The figures are in the table below the chart.
View monthly share of search table
| Month | Huggies | Rascals | Pampers | Treasures | Babylove | Ecoriginals |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11% | 4.5% | 3.4% | 5.1% | 0.39% |
| Nov 2025 | 78.8% | 9.9% | 4% | 3% | 4% | 0.2% |
| Dec 2025 | 78.9% | 8.7% | 4.5% | 3.2% | 4.6% | 0.13% |
| Jan 2026 | 80% | 9.6% | 4% | 2.4% | 3.9% | 0.15% |
| Feb 2026 | 78.9% | 9.3% | 4.5% | 2.9% | 4.2% | 0.18% |
| Mar 2026 | 80.4% | 9% | 4.4% | 2.7% | 3.2% | 0.21% |
| Apr 2026 | 77.8% | 10.3% | 4.7% | 3.9% | 3.2% | 0.21% |
| May 2026 | 78.3% | 9.7% | 6.2% | 2.4% | 3.2% | 0.23% |
| Jun 2026 | 77.2% | 8.6% | 4.8% | 2.6% | 6.6% | 0.17% |
| Jul 2026 | 80.6% | 9.1% | 3.7% | 2.8% | 3.7% | 0.15% |
| Aug 2026 | 82.8% | 8.9% | 3.7% | 2.7% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Babylove and Rascals comparison changed over the last 12 months?
3 findings
- Rascals was ahead of Babylove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Babylove’s estimated Share of Search among nappy brands in New Zealand moved from 5.1% to 1.8%, and its estimated monthly branded searches moved from 1.2K to 630.
- Across the 11 months ending August 2026, Rascals’ estimated Share of Search among nappy brands in New Zealand moved from 11% to 8.9%, and its estimated monthly branded searches moved from 2.6K to 3.1K.
How did search popularity change for New Zealand nappy brands in August 2026?
2 changes
In August 2026, Babylove lost estimated Share of Search among nappy brands in New Zealand, from 3.7% to 1.8%.
Estimated monthly branded searches for Rascals in New Zealand rose 20.3% over 11 measured months, from 2.6K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Babylove’s and Rascals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.