Hotprint vs MBS Digital:Which is more popular in New Zealand?
In October 2026, Hotprint had more branded searches than MBS Digital among Wellington printing companies in New Zealand. Hotprint had about 270 branded searches, while MBS Digital had 50. Hotprint made up 25.7% of all Wellington printing company searches we track, and MBS Digital accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Wellington printing companies, Hotprint and MBS Digital each appeared in two of the three answers. Hotprint was mentioned before MBS Digital in two out of three answers.
Who do people search for more?
Hotprint, about 5 searches for every 1 for MBS Digital
Who does AI mention more?
Both were mentioned in 2 of 3 answers.
Who does AI recommend more?
Hotprint, named ahead of MBS Digital in 2 of 3 answers
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hotprint and MBS Digital were each mentioned in two out of three: in two of the three ChatGPT answers. Hotprint was listed before MBS Digital in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
About Print3 of 3Named in 3 of 3 ChatGPT answers- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
MBS Digital2 of 3Named in 2 of 3 ChatGPT answers
Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers
Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers
NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hotprint or MBS Digital more popular in search?
This chart shows how often people search Google for Hotprint and MBS Digital by name. Each line represents a brand's share of searches for all eight Wellington printing companies we track, month by month, from searches in New Zealand.
Share of searches by month for Hotprint, MBS Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
How has branded search for Hotprint and MBS Digital changed in New Zealand over the last 12 months?
3 findings
- Hotprint was ahead of MBS Digital in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hotprint’s share of searches among Wellington printing companies in New Zealand moved from 20.9% to 25.7%, and its estimated monthly branded searches moved from 280 to 270.
- Across the 12 months ending October 2026, MBS Digital’s share of searches among Wellington printing companies in New Zealand moved from 3% to 4.8%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
2 changes
In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%.
In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.
How are Hotprint’s and MBS Digital’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hotprint’s and MBS Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hotprint
2 branded search terms
- hotprint
- hotprint wellington
MBS Digital
1 branded search term
- mbs digital
Other head-to-heads among Wellington printing companies
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