How popular isHotprint?
In October 2026, people searched for Hotprint by name about 340 times in New Zealand, about the same as the previous year. These searches made up 25.7% of all New Zealand Wellington printing company searches, placing Hotprint second out of eight companies. When we asked both ChatGPT and Google AI Overviews about Wellington printing companies, Hotprint appeared in two of the three answers and was the second most recommended of the eight.
Hotprint is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.
Rieger's PrintShare of searches 49.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- HotprintShare of searches 25.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
About PrintShare of searches 7.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Pivotal PrintShare of searches 6.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
MBS DigitalShare of searches 4.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
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Top Wellington printing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Hotprint was mentioned in two out of three: in two of the three ChatGPT answers. Hotprint is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rieger's Print3 of 3Named in 3 of 3 ChatGPT answers
- About Print3 of 3Named in 3 of 3 ChatGPT answers
- Hotprint2 of 3Named in 2 of 3 ChatGPT answers
- MBS Digital2 of 3Named in 2 of 3 ChatGPT answers
Wakefields Digital2 of 3Named in 2 of 3 ChatGPT answers- Pivotal Print1 of 3Named in 1 of 3 ChatGPT answers
NZ Print0 of 3Named in 0 of 3 ChatGPT answers
City Print0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Wellington printing companies
3 answers
Asked ChatGPT
“Which printing company should I use in Wellington, New Zealand?”
Asked ChatGPT
“What are the best printing companies in Wellington, New Zealand?”
Asked ChatGPT
“What's the best printing company in Wellington, New Zealand for business cards?”
Searched Google, AI Overview
“wellington printing company”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“business card printing wellington”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Hotprint compared with other New Zealand Wellington printing companies?
Share of searches by month for Rieger's Print, Hotprint, About Print, Pivotal Print, MBS Digital, NZ Print. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rieger's Print | Hotprint | About Print | Pivotal Print | MBS Digital | NZ Print | Wakefields Digital | City Print |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 59.7% | 20.9% | 5.2% | 3.7% | 3% | 3% | 3% | 1.5% |
| Dec 2025 | 53.3% | 26.7% | 2.9% | 4.8% | 1.9% | 4.8% | 3.8% | 1.9% |
| Jan 2026 | 52.3% | 21.5% | 4.7% | 4.7% | 4.7% | 3.7% | 4.7% | 3.7% |
| Feb 2026 | 56.6% | 22.1% | 4.9% | 4.1% | 4.1% | 2.5% | 3.3% | 2.5% |
| Mar 2026 | 54.5% | 22.3% | 4.1% | 7.4% | 3.3% | 2.5% | 4.1% | 1.7% |
| Apr 2026 | 52.3% | 24.8% | 5.5% | 6.4% | 2.8% | 3.7% | 2.8% | 1.8% |
| May 2026 | 56.2% | 19% | 5.8% | 5.8% | 3.3% | 3.3% | 4.1% | 2.5% |
| Jun 2026 | 50.9% | 25.5% | 5.5% | 4.5% | 4.5% | 3.6% | 2.7% | 2.7% |
| Jul 2026 | 55.2% | 23.3% | 5.2% | 3.4% | 4.3% | 4.3% | 2.6% | 1.7% |
| Aug 2026 | 55.3% | 22% | 4.9% | 5.7% | 4.1% | 3.3% | 3.3% | 1.6% |
| Sep 2026 | 53.5% | 22.2% | 8.1% | 5.1% | 4% | 3% | 2% | 2% |
| Oct 2026 | 49.5% | 25.7% | 7.6% | 6.7% | 4.8% | 2.9% | 1.9% | 0.95% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 520 | -1.9% | -4 points | |
| 2, held 2nd | 25.7% | 270 | +22.7% | +3.5 points | |
| 3, held 3rd | 7.6% | 80 | 0% | -0.5 points | |
| 4, held 4th | 6.7% | 70 | +40% | +1.6 points | |
| 5, held 5th | 4.8% | 50 | +25% | +0.7 points | |
| 6, held 6th | 2.9% | 30 | 0% | -0.2 points | |
| 7, moved from 8th to 7th | 1.9% | 20 | 0% | -0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.95% | 10 | -50% | -1.1 pointsmoved from 7th to 8th |
49.5%
Held 1st. 520 estimated branded searches, -1.9% vs prior month. Share -4 points.
2.Hotprint
25.7%
Held 2nd. 270 estimated branded searches, +22.7% vs prior month. Share +3.5 points.
7.6%
Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.
6.7%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share +1.6 points.
4.8%
Held 5th. 50 estimated branded searches, +25% vs prior month. Share +0.7 points.
6.
NZ Print2.9%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.
1.9%
Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.95%
Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -1.1 points.
Compare popularity between Hotprint and its closest rivals
Every comparison with Hotprint
7 comparisons
How has branded search demand for Hotprint changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hotprint in New Zealand held steady at 340.
- Across the 12 months ending October 2026, Hotprint’s share of searches among Wellington printing companies in New Zealand increased from 20.9% to 25.7%.
- Across the 12 months ending October 2026, Hotprint’s share of searches among Wellington printing companies in New Zealand peaked at 26.7% in December 2025 and was lowest at 19% in May 2026.
How did search popularity change for New Zealand Wellington printing companies in October 2026?
6 changes
In October 2026, Hotprint gained share of searches among Wellington printing companies in New Zealand, from 22.2% to 25.7%.
In October 2026, Pivotal Print gained share of searches among Wellington printing companies in New Zealand, from 5.1% to 6.7%.
In October 2026, MBS Digital gained share of searches among Wellington printing companies in New Zealand, from 4% to 4.8%.
In October 2026, Rieger's Print lost share of searches among Wellington printing companies in New Zealand, from 53.5% to 49.5%.
In October 2026, City Print lost share of searches among Wellington printing companies in New Zealand, from 2% to 0.95%.
NZ Print’s share of searches among Wellington printing companies in New Zealand has lost ground for 3 months in a row, from 4.3% to 2.9% in October 2026.
How are Hotprint’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hotprint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hotprint
- hotprint wellington
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Is Hotprint your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.