Brandwave

Hotel DeBrett vs InterContinental Auckland:Which is more popular?

In September 2026, InterContinental Auckland had more branded searches than Hotel DeBrett among Auckland hotels in New Zealand. InterContinental Auckland had about 3,600 branded searches, while Hotel DeBrett had 2,900. InterContinental Auckland made up 2.8% of all Auckland hotel searches we track, and Hotel DeBrett accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Auckland hotels, Hotel DeBrett and InterContinental Auckland each appeared in two of the four answers. Hotel DeBrett and InterContinental Auckland were each mentioned first in one of the two answers that named either.

Among Auckland hotels in New Zealand in September 2026

Who do people search for more?

InterContinental Auckland, about 24% more searches than Hotel DeBrett

InterContinental Auckland 3.6K searchesHotel DeBrett 2.9K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Hotel DeBrett in 2 of 4InterContinental Auckland in 2 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Hotel DeBrett first in 1InterContinental Auckland first in 1

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Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hotel DeBrett and InterContinental Auckland were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hotel DeBrett and InterContinental Auckland were each listed first in one of the two answers that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland hotels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hotel DeBrett or InterContinental Auckland more popular in search?

This chart shows how often people search Google for Hotel DeBrett and InterContinental Auckland by name. Each line represents a brand's share of searches for all ten Auckland hotels we track, month by month, from searches in New Zealand.

Hotel DeBrett and InterContinental Auckland among Auckland hotels in New Zealand, by month

Share of searches by month for InterContinental Auckland, Hotel DeBrett. The figures are in the table below the chart.

View monthly share of searches table
MonthCordis AucklandHotel BritomartPark Hyatt AucklandNovotel Auckland AirportSofitel Auckland Viaduct HarbourPullman AucklandInterContinental AucklandHotel DeBrettM Social AucklandSkyCity Grand Hotel
Oct 202535.8%13.3%13.1%12.8%8.5%7.4%3.1%2.5%1.7%1.7%
Nov 202534.8%14.4%15.7%12.5%8.3%5.9%3%2.5%1.7%1.3%
Dec 202532.3%13.3%17.7%11.5%9.4%6.7%3.4%2.8%1.5%1.5%
Jan 202635.9%13.9%13.3%12.8%8.5%6.1%3.1%3.1%1.7%1.7%
Feb 202631.4%14.7%13.9%13.5%11%6.4%3.3%2.7%1.8%1.4%
Mar 202635%14.3%15.6%12.4%8.3%6%3%2.5%1.7%1.3%
Apr 202632.4%13.9%14.5%14.1%9.4%6.7%3.4%2.2%1.5%1.9%
May 202631.6%13.6%14.7%13.8%9.2%8%3.3%2.2%1.8%1.8%
Jun 202634.7%12.8%13.8%15.1%8.2%7.2%3%2%1.6%1.6%
Jul 202636.8%11.1%15.4%13%8.7%7.6%2.6%1.7%1.4%1.7%
Aug 202634.8%11.5%17.1%12.3%10%6%3%2%1.6%1.6%
Sep 202633.2%14.8%14.8%11.8%9.6%6.8%2.8%2.3%1.9%1.9%

How has the Hotel DeBrett and InterContinental Auckland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hotels in September 2026?

2 changes

  1. Estimated monthly branded searches for Hotel DeBrett in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

  2. Estimated monthly branded searches for InterContinental Auckland in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hotel DeBrett’s and InterContinental Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hotel DeBrett

2 branded search terms

  • debrett hotel
  • hotel debrett

InterContinental Auckland

1 branded search term

  • intercontinental auckland

How the Brand Demand Index is measured

Other head-to-heads among Auckland hotels

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