Hot Spring Spas vs Sauna People:Which is more popular?
In September 2026, Hot Spring Spas had more branded searches than Sauna People among spa pool and sauna brands in New Zealand. Hot Spring Spas had about 1,900 branded searches, while Sauna People had 390. Hot Spring Spas made up 15.3% of all spa pool and sauna brand searches we track, and Sauna People accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about spa pool and sauna brands, Hot Spring Spas appeared in three of the four answers and Sauna People in two. Hot Spring Spas was mentioned before Sauna People in every answer that named either.
Who do people search for more?
Hot Spring Spas, about 5 searches for every 1 for Sauna People
Who does AI mention more?
Hot Spring Spas, mentioned in 3 of 4 answers, Sauna People in 2
Who does AI recommend more?
Hot Spring Spas, named ahead of Sauna People in 3 of 3 answers
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Top spa pool and sauna brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hot Spring Spas was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sauna People was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hot Spring Spas was listed before Sauna People in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Alpine Spas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jacuzzi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hot Spring Spas3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiva Wellness3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sauna People2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vortex Spas2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Trueform Spas1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Clearlight Saunas0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spa pool and sauna brands
4 answers
Asked ChatGPT
“Which spa pool or sauna brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spa pool and sauna brands in New Zealand?”
Asked ChatGPT
“What's the best spa pool or sauna brand in New Zealand for a backyard retreat?”
Searched Google, AI Overview
“home sauna nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“outdoor spa nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hot Spring Spas or Sauna People more popular in search?
This chart shows how often people search Google for Hot Spring Spas and Sauna People by name. Each line represents a brand's share of searches for all eight spa pool and sauna brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hot Spring Spas, Sauna People. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alpine Spas | Jacuzzi | Hot Spring Spas | Trueform Spas | Sauna People | Vortex Spas | Clearlight Saunas | Kiva Wellness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 20.2% | 16.3% | 8.2% | 2.7% | 1.8% | 2.1% | 0.75% |
| Nov 2025 | 53.8% | 18.2% | 14.9% | 7.5% | 2% | 1.6% | 1.2% | 0.68% |
| Dec 2025 | 47.4% | 24.3% | 15.5% | 8% | 1.7% | 1.4% | 0.98% | 0.74% |
| Jan 2026 | 26.4% | 11.1% | 54.8% | 4.1% | 1.4% | 0.95% | 0.72% | 0.5% |
| Feb 2026 | 46.3% | 24.3% | 15.5% | 7.3% | 2.5% | 1.6% | 1.6% | 0.87% |
| Mar 2026 | 45.9% | 22% | 18.9% | 7.3% | 2.5% | 1.3% | 1.3% | 0.71% |
| Apr 2026 | 45.8% | 20.8% | 18.6% | 7.5% | 3% | 2% | 1.5% | 0.7% |
| May 2026 | 45.3% | 20.7% | 18.3% | 8.6% | 3.7% | 1.3% | 1.5% | 0.69% |
| Jun 2026 | 50.2% | 18% | 16.8% | 8.3% | 2.7% | 1.5% | 1.6% | 0.98% |
| Jul 2026 | 46% | 20.8% | 18.5% | 7.8% | 3% | 1.1% | 1.8% | 1.1% |
| Aug 2026 | 48.5% | 20.4% | 15.4% | 8.3% | 2.6% | 1.4% | 2% | 1.4% |
| Sep 2026 | 48.6% | 21% | 15.3% | 8.1% | 3.1% | 1.4% | 1.2% | 1.1% |
How has the Hot Spring Spas and Sauna People comparison changed over the last 12 months?
3 findings
- Hot Spring Spas was ahead of Sauna People in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hot Spring Spas’ share of searches among spa pool and sauna brands in New Zealand moved from 16.3% to 15.3%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Sauna People’s share of searches among spa pool and sauna brands in New Zealand moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand spa pool and sauna brands in September 2026?
2 changes
In September 2026, Sauna People gained share of searches among spa pool and sauna brands in New Zealand, from 2.6% to 3.1%.
Estimated monthly branded searches for Hot Spring Spas in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hot Spring Spas’ and Sauna People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hot Spring Spas
1 branded search term
- hot spring spas
Sauna People
1 branded search term
- sauna people
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