Horizon Research vs Talbot Mills:Which is more popular by branded search in New Zealand?
In August 2026, Talbot Mills had more branded searches than Horizon Research among market research companies in New Zealand. Talbot Mills was estimated to have 190 branded searches compared to Horizon Research’s 50, and held a 4.7% Share of Search versus Horizon Research’s 1.2%.
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Which is more popular in search, Horizon Research or Talbot Mills?
Compare the market research and insights companies New Zealand brands commission. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Talbot Mills, Horizon Research. The figures are in the table below the chart.
View monthly share of search table
| Month | Ipsos | Kantar | Verian | Talbot Mills | Nielsen | Horizon Research | Research First |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 25.4% | 13.6% | 4% | 5.3% | 3.1% | 1.5% |
| Nov 2025 | 60.4% | 21.1% | 6.8% | 3% | 3.5% | 4.1% | 1.1% |
| Dec 2025 | 55.1% | 18.6% | 13.7% | 2.7% | 4.2% | 3.8% | 1.9% |
| Jan 2026 | 53.5% | 20.3% | 8% | 2% | 4% | 1.7% | 10.6% |
| Feb 2026 | 55.9% | 24.4% | 7.9% | 2.2% | 6% | 1.9% | 1.6% |
| Mar 2026 | 63.4% | 18.6% | 5.3% | 4.8% | 5.1% | 1.8% | 1% |
| Apr 2026 | 57.5% | 16.8% | 13% | 6% | 4.3% | 1.4% | 1.1% |
| May 2026 | 53.6% | 24.1% | 10.4% | 5.6% | 4.2% | 1% | 1% |
| Jun 2026 | 58% | 25.6% | 6.9% | 4.4% | 2.9% | 1.1% | 1.1% |
| Jul 2026 | 60.7% | 24.3% | 4.5% | 4% | 4.3% | 1% | 1.3% |
| Aug 2026 | 64% | 19.8% | 5.7% | 4.7% | 3.5% | 1.2% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Horizon Research and Talbot Mills comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Horizon Research took it in November 2025, Talbot Mills took it in January 2026.
- Across the 11 months ending August 2026, Horizon Research’s estimated Share of Search among market research companies in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 100 to 50.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand moved from 4% to 4.7%, and its estimated monthly branded searches moved from 130 to 190.
How did search popularity change for New Zealand market research companies in August 2026?
2 changes
In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
In August 2026, Horizon Research rose from 7th to 6th among market research companies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Horizon Research’s and Talbot Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horizon Research
4 branded search terms
- horizon research
- horizon research nz
- horizon research survey
- horizonresearch
Talbot Mills
2 branded search terms
- talbot mills
- talbot mills research
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