HomeSell Go vs OneRoof:Which is more popular by branded search in New Zealand?
In August 2026, OneRoof had more branded searches than HomeSell Go among property websites in New Zealand. OneRoof was estimated to have 91K branded searches compared to HomeSell Go’s 360, and held an 18.7% Share of Search versus HomeSell Go’s 0.07%.
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Which is more popular in search, HomeSell Go or OneRoof?
Property listing and property data websites serving New Zealanders. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneRoof, HomeSell Go. The figures are in the table below the chart.
View monthly share of search table
| Month | Trade Me Property | Homes.co.nz | OneRoof | QV | realestate.co.nz | HouGarden | Open2view | HomeSell Go |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 28.6% | 17.5% | 7.5% | 1.9% | 0.36% | 0.25% | 0.1% |
| Nov 2025 | 46.7% | 27.3% | 16.6% | 7.1% | 1.5% | 0.35% | 0.24% | 0.07% |
| Dec 2025 | 45.5% | 28.5% | 17.3% | 6.6% | 1.5% | 0.23% | 0.17% | 0.1% |
| Jan 2026 | 45.6% | 28.5% | 17.4% | 6% | 1.9% | 0.31% | 0.19% | 0.1% |
| Feb 2026 | 45.1% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.25% | 0.1% |
| Mar 2026 | 45% | 28.2% | 17.2% | 6.6% | 2.3% | 0.36% | 0.24% | 0.1% |
| Apr 2026 | 43.7% | 28.4% | 19% | 6.5% | 1.7% | 0.33% | 0.21% | 0.11% |
| May 2026 | 42.1% | 30.1% | 18.3% | 7.2% | 1.6% | 0.32% | 0.2% | 0.16% |
| Jun 2026 | 45.3% | 29.4% | 16.1% | 6.8% | 1.8% | 0.35% | 0.22% | 0.09% |
| Jul 2026 | 46.7% | 27.3% | 16.6% | 6% | 2.7% | 0.36% | 0.22% | 0.1% |
| Aug 2026 | 42.9% | 27.9% | 18.7% | 6.8% | 3% | 0.39% | 0.18% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the HomeSell Go and OneRoof comparison changed over the last 12 months?
3 findings
- OneRoof was ahead of HomeSell Go in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HomeSell Go’s estimated Share of Search among property websites in New Zealand moved from 0.1% to 0.07%, and its estimated monthly branded searches moved from 510 to 360.
- Across the 11 months ending August 2026, OneRoof’s estimated Share of Search among property websites in New Zealand moved from 17.5% to 18.7%, and its estimated monthly branded searches moved from 91.1K to 91K.
How did search popularity change for New Zealand property websites in August 2026?
2 changes
In August 2026, OneRoof gained estimated Share of Search among property websites in New Zealand, from 16.6% to 18.7%.
Estimated monthly branded searches for HomeSell Go in New Zealand fell 29.4% over 11 measured months, from 510 to 360 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HomeSell Go’s and OneRoof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HomeSell Go
2 branded search terms
- HomeSell
- HomeSell Go
OneRoof
3 branded search terms
- OneRoof
- oneroof house prices
- oneroof property values
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.