Hobby Lords vs Nova Games:Which is more popular by branded search in New Zealand?
In August 2026, Hobby Lords had more branded searches than Nova Games among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Nova Games’ 2.6K, and held a 30.6% Share of Search versus Nova Games’ 6.1%.
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Which is more popular in search, Hobby Lords or Nova Games?
Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hobby Lords, Nova Games. The figures are in the table below the chart.
View monthly share of search table
| Month | Hobby Lords | Card Merchant | Goblin Games | Shuffle and Cut | Cerberus Games | Gaming DNA | Nova Games | Calico Keep |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.1% | 28% | 16.8% | 8.6% | 7.8% | 6.2% | 8.4% | 6.1% |
| Nov 2025 | 26.4% | 27.6% | 11.1% | 8.2% | 7.7% | 6.3% | 6.9% | 5.7% |
| Dec 2025 | 21.8% | 27.7% | 12% | 8.3% | 9.7% | 6.5% | 8.3% | 5.8% |
| Jan 2026 | 25% | 25.2% | 13.2% | 9.3% | 8.8% | 5.8% | 6.2% | 6.5% |
| Feb 2026 | 23.9% | 29% | 12.5% | 8.8% | 8.2% | 5.3% | 7.2% | 5.2% |
| Mar 2026 | 23.7% | 23.6% | 14.1% | 8.6% | 9.9% | 7.9% | 7% | 5.2% |
| Apr 2026 | 28.8% | 24.7% | 12% | 7.1% | 8.4% | 6.7% | 7.2% | 5.2% |
| May 2026 | 26.7% | 26.5% | 13.1% | 7.8% | 7.4% | 6.1% | 6.7% | 5.6% |
| Jun 2026 | 31.2% | 25.3% | 12.4% | 7.3% | 7% | 5.8% | 6.2% | 4.8% |
| Jul 2026 | 30.6% | 25% | 12.2% | 6.1% | 8.5% | 6.8% | 5.9% | 4.7% |
| Aug 2026 | 30.6% | 25.4% | 12.3% | 7.4% | 6.9% | 6.9% | 6.1% | 4.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Hobby Lords and Nova Games comparison changed over the last 12 months?
3 findings
- Hobby Lords was ahead of Nova Games in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K.
- Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 8.4% to 6.1%, and its estimated monthly branded searches held steady at 2.6K.
How did search popularity change for New Zealand card and tabletop game stores in August 2026?
1 change
Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hobby Lords’ and Nova Games’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hobby Lords
7 branded search terms
- hobby lords
- hobby lords near me
- hobby lords new zealand
- hobby lords nz
- hobby lords pokemon cards
- hobbylords
- hobbylords nz
Nova Games
7 branded search terms
- nova games
- nova games near me
- nova games nz
- nova games online
- nova games warhammer
- novagames
- novagames nz
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