Helly Hansen vs Wrangler:Which is more popular?
In September 2026, Helly Hansen had more branded searches than Wrangler among cargo shorts brands in New Zealand. Helly Hansen had about 1,300 branded searches, while Wrangler had 70. Helly Hansen made up 0.37% of all cargo shorts brand searches we track, and Wrangler accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about cargo shorts brands, Helly Hansen appeared in two of the five answers and Wrangler in none.
Who do people search for more?
Helly Hansen, about 19 searches for every 1 for Wrangler
Who does AI mention more?
Helly Hansen, mentioned in 2 of 5 answers, Wrangler in 0
Who does AI recommend more?
Helly Hansen, the only one of the two named
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Top cargo shorts brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Helly Hansen was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wrangler did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mountain Warehouse4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cotton On3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hard Yakka3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kathmandu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AS Colour2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stoney Creek2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Helly Hansen2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wrangler0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dickies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cargo shorts brands
5 answers
Asked ChatGPT
“Which cargo shorts brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cargo shorts brands in New Zealand?”
Asked ChatGPT
“What's the best cargo shorts brand in New Zealand for hot weather wear?”
Searched Google, AI Overview
“cargo shorts nz”
Searched Google, AI Overview
“mens cargo shorts”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Helly Hansen or Wrangler more popular in search?
This chart shows how often people search Google for Helly Hansen and Wrangler by name. Each line represents a brand's share of searches for all ten cargo shorts brands we track, month by month, from searches in New Zealand.
Share of searches by month for Helly Hansen, Wrangler. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Kathmandu | Mountain Warehouse | AS Colour | Stoney Creek | Hard Yakka | Helly Hansen | Lee | Wrangler | Dickies |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 16.4% | 14.1% | 11.5% | 2.3% | 0.61% | 0.37% | 0.11% | 0.02% | 0.01% |
| Nov 2025 | 56.1% | 16.8% | 12% | 12% | 2.4% | 0.4% | 0.32% | 0.08% | 0.01% | <0.01% |
| Dec 2025 | 55.2% | 17.7% | 14.6% | 9.8% | 2% | 0.31% | 0.47% | 0.05% | 0.01% | <0.01% |
| Jan 2026 | 51.6% | 19.9% | 16.2% | 8.9% | 2.2% | 0.56% | 0.51% | 0.09% | <0.01% | <0.01% |
| Feb 2026 | 55.3% | 17.2% | 14.4% | 9.6% | 2.4% | 0.6% | 0.38% | 0.11% | 0.01% | <0.01% |
| Mar 2026 | 55.1% | 16.9% | 14.5% | 9.7% | 2.9% | 0.52% | 0.31% | 0.09% | 0.01% | <0.01% |
| Apr 2026 | 52.7% | 19.6% | 13.9% | 9.3% | 3.4% | 0.54% | 0.37% | 0.09% | 0.02% | <0.01% |
| May 2026 | 54.3% | 17.1% | 14.3% | 9.6% | 3.5% | 0.61% | 0.38% | 0.11% | 0.02% | <0.01% |
| Jun 2026 | 47.1% | 21.7% | 15.2% | 10.2% | 4.5% | 0.72% | 0.4% | 0.12% | 0.02% | <0.01% |
| Jul 2026 | 44.9% | 21% | 21.6% | 7.9% | 3.5% | 0.62% | 0.38% | 0.11% | 0.02% | <0.01% |
| Aug 2026 | 48.9% | 17.7% | 18.8% | 10.3% | 3.1% | 0.58% | 0.48% | 0.12% | 0.02% | <0.01% |
| Sep 2026 | 55.7% | 16.6% | 14.3% | 9.5% | 2.9% | 0.6% | 0.37% | 0.09% | 0.02% | 0.01% |
How has the Helly Hansen and Wrangler comparison changed over the last 12 months?
3 findings
- Helly Hansen was ahead of Wrangler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Helly Hansen’s share of searches among cargo shorts brands in New Zealand held steady at 0.37%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Wrangler’s share of searches among cargo shorts brands in New Zealand held steady at 0.02%, and its estimated monthly branded searches held steady at 70.
How did search popularity change for New Zealand cargo shorts brands in September 2026?
0 changes
Neither Helly Hansen nor Wrangler moved beyond provider rounding among cargo shorts brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Helly Hansen’s and Wrangler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Helly Hansen
1 branded search term
- helly hansen
Wrangler
1 branded search term
- wrangler 13mwz
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