Brandwave

Hallensteins vs Rembrandt:Which is more popular?

In September 2026, Hallensteins had more branded searches than Rembrandt among menswear retailers in New Zealand. Hallensteins had about 60,800 branded searches, while Rembrandt had 430. Hallensteins made up 35.1% of all menswear retailer searches we track, and Rembrandt accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about menswear retailers, Rembrandt appeared in three of the five answers and Hallensteins in one. Rembrandt was mentioned before Hallensteins in two out of three answers that named either.

Among menswear retailers in New Zealand in September 2026

Who do people search for more?

Hallensteins, about 141 searches for every 1 for Rembrandt

Hallensteins 60.8K searchesRembrandt 430 searches

Who does AI mention more?

Rembrandt, mentioned in 3 of 5 answers, Hallensteins in 1

Rembrandt in 3 of 5Hallensteins in 1 of 5

Who does AI recommend more?

Rembrandt, named ahead of Hallensteins in 2 of 3 answers

Rembrandt first in 2Hallensteins first in 1

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Top menswear retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rembrandt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hallensteins was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rembrandt was listed before Hallensteins in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barkers1st
  2. 3 Wise Men2nd
  3. Rodd & Gunn3rd
  4. AS Colour4th
  5. Working Style5th
  6. Rembrandt6th
  7. Hallensteins7th
  8. I Love Ugly8th
  9. Tarocash–
  10. Industrie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AS Colour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barkers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 3 Wise Men3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rembrandt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rodd & Gunn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Working Style2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hallensteins1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • I Love Ugly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarocash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Industrie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about menswear retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hallensteins or Rembrandt more popular in search?

This chart shows how often people search Google for Hallensteins and Rembrandt by name. Each line represents a brand's share of searches for all ten menswear retailers we track, month by month, from searches in New Zealand.

Hallensteins and Rembrandt among menswear retailers in New Zealand, by month

Share of searches by month for Hallensteins, Rembrandt. The figures are in the table below the chart.

View monthly share of searches table
MonthHallensteinsAS ColourBarkersI Love UglyRodd & GunnTarocashWorking StyleIndustrie3 Wise MenRembrandt
Oct 202530.2%24.6%12.4%13.5%11.3%4%1.5%1.3%0.79%0.32%
Nov 202526.8%21.8%11.6%21.9%12.3%2.9%1%0.95%0.58%0.17%
Dec 202535.9%19.6%12.7%13.1%13.4%2.6%0.95%0.87%0.75%0.15%
Jan 202636.3%19.8%12.8%10.9%13.5%3.2%1.4%1.2%0.6%0.32%
Feb 202633.9%22.6%12%12.4%12.6%3%1.3%1.3%0.68%0.24%
Mar 202633.6%22.4%12.2%15%10.3%3%1.3%1.1%0.72%0.24%
Apr 202638.6%21.1%10.9%11.6%11.9%2.8%0.99%1.1%0.83%0.23%
May 202636.5%19.9%12.6%13.3%11.3%3.2%1.2%1%0.79%0.26%
Jun 202631.7%21.1%14.1%14.2%11.9%3.4%1.3%1.3%0.83%0.19%
Jul 202635.3%19.2%12.4%12.9%13.2%3.1%1.1%1.3%0.93%0.37%
Aug 202630.3%20.2%11%20.3%11.4%3.3%1.2%1.1%0.8%0.38%
Sep 202635.1%19.1%14.7%12.9%10.8%3.8%1.4%1.1%0.75%0.25%

How has the Hallensteins and Rembrandt comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand menswear retailers in September 2026?

2 changes

  1. In September 2026, Hallensteins gained share of searches among menswear retailers in New Zealand, from 30.3% to 35.1%.

  2. Estimated monthly branded searches for Rembrandt in New Zealand fell 17.3% over 12 measured months, from 520 to 430 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hallensteins’ and Rembrandt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hallensteins

2 branded search terms

  • hallensteins
  • hallesteins

Rembrandt

2 branded search terms

  • rembrandt menswear
  • rembrandt suits

How the Brand Demand Index is measured

Other head-to-heads among menswear retailers

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