Haka Tours vs RealNZ:Which is more popular by branded search in New Zealand?
In August 2026, RealNZ had more branded searches than Haka Tours among tour operators in New Zealand. RealNZ was estimated to have 7.5K branded searches compared to Haka Tours’ 140, and held a 20.9% Share of Search versus Haka Tours’ 0.39%.
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Which is more popular in search, Haka Tours or RealNZ?
Compare the tour operators travellers book for guided trips around New Zealand and overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RealNZ, Haka Tours. The figures are in the table below the chart.
View monthly share of search table
| Month | Flying Kiwi | Contiki | RealNZ | Intrepid Travel | G Adventures | Topdeck | Kiwi Experience | Haka Tours | Stray |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 8.7% | 24.3% | 28% | 15.9% | 11.1% | 4% | 6.2% | 1.2% | 0.51% |
| Nov 2025 | 11.6% | 21.4% | 25.8% | 18.2% | 11.4% | 3.5% | 6.7% | 0.89% | 0.42% |
| Dec 2025 | 9.6% | 21.3% | 31.7% | 17.1% | 9.9% | 2.7% | 6.9% | 0.55% | 0.26% |
| Jan 2026 | 1.6% | 24.1% | 26.1% | 23.5% | 12% | 3.5% | 8.2% | 0.49% | 0.38% |
| Feb 2026 | 7.8% | 19.8% | 26.5% | 21% | 12.1% | 3.5% | 8.3% | 0.48% | 0.4% |
| Mar 2026 | 15.5% | 19.3% | 28.5% | 14.6% | 10.6% | 2.6% | 7.5% | 0.94% | 0.48% |
| Apr 2026 | 9% | 23.3% | 28.7% | 15.5% | 10.7% | 3.1% | 4.4% | 4.9% | 0.34% |
| May 2026 | 22.5% | 22.1% | 21.1% | 17.2% | 10.3% | 2.9% | 2.6% | 0.91% | 0.33% |
| Jun 2026 | 24.2% | 23.9% | 18.2% | 16.1% | 10.9% | 3.1% | 2.4% | 0.8% | 0.36% |
| Jul 2026 | 17.3% | 25.6% | 23.5% | 15.7% | 11.6% | 2.9% | 2.5% | 0.57% | 0.32% |
| Aug 2026 | 27.7% | 21.7% | 20.9% | 15.2% | 8.4% | 2.9% | 2.7% | 0.39% | 0.22% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Haka Tours and RealNZ comparison changed over the last 12 months?
3 findings
- RealNZ was ahead of Haka Tours in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haka Tours’ estimated Share of Search among tour operators in New Zealand moved from 1.2% to 0.39%, and its estimated monthly branded searches moved from 390 to 140.
- Across the 11 months ending August 2026, RealNZ’s estimated Share of Search among tour operators in New Zealand moved from 28% to 20.9%, and its estimated monthly branded searches moved from 9.4K to 7.5K.
How did search popularity change for New Zealand tour operators in August 2026?
3 changes
In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haka Tours’ and RealNZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haka Tours
4 branded search terms
- haka tours
- haka tours near me
- hakatours
- hakatours com
RealNZ
14 branded search terms
- real nz
- realnz
- realnz com
- realnz cruises
- realnz doubtful sound
- realnz earnslaw
- realnz jet boat
- realnz near me
- realnz nz
- realnz rafting
- realnz rafting base
- realnz tours
- realnz walter peak
- tss earnslaw realnz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.