Haines Hunter vs Smuggler:Which is more popular by branded search in New Zealand?
In August 2026, Haines Hunter had more branded searches than Smuggler among boat brands in New Zealand. Haines Hunter was estimated to have 1.5K branded searches compared to Smuggler’s 320, and held a 12.4% Share of Search versus Smuggler’s 2.7%.
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Which is more popular in search, Haines Hunter or Smuggler?
Compare the trailer boat brands New Zealand fishers and boaties buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Haines Hunter, Smuggler. The figures are in the table below the chart.
View monthly share of search table
| Month | Stabicraft | Rayglass | Haines Hunter | Senator Boats | Extreme Boats | Surtees | Smuggler | Quintrex | Buccaneer |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 14.9% | 15.2% | 9.8% | 11% | 9.5% | 2% | 1.2% | 1.1% |
| Nov 2025 | 39.8% | 14.4% | 13.5% | 10.1% | 9.2% | 8.4% | 2.2% | 1.4% | 1.1% |
| Dec 2025 | 34.8% | 14% | 17.3% | 10.3% | 9.2% | 10.3% | 2.1% | 1.2% | 0.73% |
| Jan 2026 | 34.6% | 13.8% | 19.1% | 11% | 8% | 9.6% | 1.9% | 1.1% | 0.95% |
| Feb 2026 | 33.8% | 15% | 16.1% | 11.1% | 9.6% | 10.9% | 1.8% | 1.1% | 0.64% |
| Mar 2026 | 33.6% | 17.1% | 13.4% | 10% | 8.4% | 10.1% | 1.9% | 4.8% | 0.71% |
| Apr 2026 | 34% | 14.9% | 14.1% | 12.4% | 9.3% | 10.5% | 2.8% | 1.4% | 0.72% |
| May 2026 | 35.1% | 16.2% | 12.1% | 11.3% | 9.7% | 11.6% | 2.1% | 1.2% | 0.73% |
| Jun 2026 | 34.1% | 15.9% | 14.3% | 10.3% | 9.8% | 10.3% | 3.1% | 1.3% | 0.78% |
| Jul 2026 | 34.6% | 16.8% | 14.1% | 10.4% | 8.7% | 10.5% | 2.6% | 1.5% | 0.79% |
| Aug 2026 | 38.8% | 15.1% | 12.4% | 11.5% | 9.3% | 8.7% | 2.7% | 1.1% | 0.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Haines Hunter and Smuggler comparison changed over the last 12 months?
3 findings
- Haines Hunter was ahead of Smuggler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Haines Hunter’s estimated Share of Search among boat brands in New Zealand moved from 15.2% to 12.4%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
- Across the 11 months ending August 2026, Smuggler’s estimated Share of Search among boat brands in New Zealand moved from 2% to 2.7%, and its estimated monthly branded searches moved from 280 to 320.
How did search popularity change for New Zealand boat brands in August 2026?
2 changes
In August 2026, Haines Hunter lost estimated Share of Search among boat brands in New Zealand, from 14.1% to 12.4%.
Estimated monthly branded searches for Smuggler in New Zealand rose 14.3% over 11 measured months, from 280 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Haines Hunter’s and Smuggler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haines Hunter
21 branded search terms
- haines hunter
- haines hunter 535
- haines hunter 725
- haines hunter boat
- haines hunter for sale
- haines hunter hq
- haines hunter near me
- haines hunter nz
- haines hunter sf535
- haines hunter sf545
- haines hunter sf545 for sale
- haines hunter sf600
- haines hunter sf700
- haines hunter sp725
- haines hunter ss660
- haines hunter v17
- haines hunter v17l
- haines hunter v19
- haines hunter v198
- haineshunter
- haineshunter co nz
Smuggler
3 branded search terms
- smuggler boat
- smuggler for sale
- smuggler marine
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