GSI Outdoors vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. Stanley had about 20 branded searches, while GSI Outdoors had 10. Stanley made up 1.6% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about camping cookware brands, GSI Outdoors and Stanley each appeared in two of the four answers. GSI Outdoors was mentioned before Stanley in every answer that named either.
Who do people search for more?
Stanley, about 2 searches for every 1 for GSI Outdoors
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
GSI Outdoors, named ahead of Stanley in 2 of 2 answers
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Top camping cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, GSI Outdoors and Stanley were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. GSI Outdoors was listed before Stanley in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sea to Summit1st
MSR2nd- GSI Outdoors3rd
- Stanley4th
Snow Peak5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about camping cookware brands
4 answers
Asked ChatGPT
“Which camping cookware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping cookware brands in New Zealand?”
Asked ChatGPT
“What's the best camping cookware brand in New Zealand for lightweight meals?”
Searched Google, AI Overview
“camping pots nz”
- 1MSR
- 1
Searched Google, AI Overview
“camping cookware brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is GSI Outdoors or Stanley more popular in search?
This chart shows how often people search Google for GSI Outdoors and Stanley by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stanley, GSI Outdoors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Snow Peak | MSR | Stanley | GSI Outdoors |
|---|---|---|---|---|---|
| Oct 2025 | 62% | 28.2% | 6.3% | 2.1% | 1.4% |
| Nov 2025 | 64.5% | 25.8% | 7.1% | 1.9% | 0.65% |
| Dec 2025 | 59.9% | 29.3% | 5.4% | 4.2% | 1.2% |
| Jan 2026 | 59.5% | 29.2% | 8.3% | 1.8% | 1.2% |
| Feb 2026 | 69% | 22.8% | 4.8% | 2.1% | 1.4% |
| Mar 2026 | 64.5% | 25.8% | 7.1% | 1.3% | 1.3% |
| Apr 2026 | 61.1% | 27.8% | 7.6% | 2.1% | 1.4% |
| May 2026 | 63.3% | 28.8% | 5% | 2.2% | 0.72% |
| Jun 2026 | 65.5% | 24.5% | 6.4% | 1.8% | 1.8% |
| Jul 2026 | 62.6% | 28.7% | 6.1% | 1.7% | 0.87% |
| Aug 2026 | 61.5% | 28.2% | 7.7% | 1.7% | 0.85% |
| Sep 2026 | 58.5% | 31.7% | 7.3% | 1.6% | 0.81% |
How has the GSI Outdoors and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of GSI Outdoors in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GSI Outdoors’ share of searches among camping cookware brands in New Zealand moved from 1.4% to 0.81%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Stanley’s share of searches among camping cookware brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand camping cookware brands in September 2026?
2 changes
GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026.
Estimated monthly branded searches for Stanley in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GSI Outdoors’ and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GSI Outdoors
1 branded search term
- gsi outdoors
Stanley
2 branded search terms
- stanley camp cook set
- stanley cook set
Other head-to-heads among camping cookware brands
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