Brandwave

GSI Outdoors vs MSR:Which is more popular?

In September 2026, MSR had more branded searches than GSI Outdoors among camping cookware brands in New Zealand. MSR had about 90 branded searches, while GSI Outdoors had 10. MSR made up 7.3% of all camping cookware brand searches we track, and GSI Outdoors accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about camping cookware brands, MSR appeared in all four answers and GSI Outdoors in two. MSR was mentioned before GSI Outdoors in two out of three answers.

Among camping cookware brands in New Zealand in September 2026

Who do people search for more?

MSR, about 9 searches for every 1 for GSI Outdoors

MSR 90 searchesGSI Outdoors 10 searches

Who does AI mention more?

MSR, mentioned in every answer we collected

MSR in 4 of 4GSI Outdoors in 2 of 4

Who does AI recommend more?

MSR, named ahead of GSI Outdoors in 2 of 3 answers

MSR first in 2GSI Outdoors first in 1

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Top camping cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MSR appeared in all four answers. GSI Outdoors was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MSR was listed before GSI Outdoors in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sea to Summit1st
  2. MSR2nd
  3. GSI Outdoors3rd
  4. Stanley4th
  5. Snow Peak5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MSR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sea to Summit3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GSI Outdoors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Snow Peak1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about camping cookware brands

4 answers

  • Asked ChatGPT

    “Which camping cookware brand should I buy in New Zealand?”

    1. 1Sea to Summit
    2. 2GSI Outdoors
    3. 3MSR
    4. 4Stanley

  • Asked ChatGPT

    “What are the best camping cookware brands in New Zealand?”

    1. 1Sea to Summit
    2. 2MSR
    3. 3GSI Outdoors
    4. 4Stanley
    5. 5Snow Peak

  • Asked ChatGPT

    “What's the best camping cookware brand in New Zealand for lightweight meals?”

    1. 1MSR
    2. 2Sea to Summit

  • Searched Google, AI Overview

    “camping pots nz”

    1. 1MSR

  • Searched Google, AI Overview

    “camping cookware brands nz”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is GSI Outdoors or MSR more popular in search?

This chart shows how often people search Google for GSI Outdoors and MSR by name. Each line represents a brand's share of searches for all five camping cookware brands we track, month by month, from searches in New Zealand.

GSI Outdoors and MSR among camping cookware brands in New Zealand, by month

Share of searches by month for MSR, GSI Outdoors. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitSnow PeakMSRStanleyGSI Outdoors
Oct 202562%28.2%6.3%2.1%1.4%
Nov 202564.5%25.8%7.1%1.9%0.65%
Dec 202559.9%29.3%5.4%4.2%1.2%
Jan 202659.5%29.2%8.3%1.8%1.2%
Feb 202669%22.8%4.8%2.1%1.4%
Mar 202664.5%25.8%7.1%1.3%1.3%
Apr 202661.1%27.8%7.6%2.1%1.4%
May 202663.3%28.8%5%2.2%0.72%
Jun 202665.5%24.5%6.4%1.8%1.8%
Jul 202662.6%28.7%6.1%1.7%0.87%
Aug 202661.5%28.2%7.7%1.7%0.85%
Sep 202658.5%31.7%7.3%1.6%0.81%

How has the GSI Outdoors and MSR comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand camping cookware brands in September 2026?

1 change

  1. GSI Outdoors’ share of searches among camping cookware brands in New Zealand has lost ground for 3 months in a row, from 1.8% to 0.81% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GSI Outdoors’ and MSR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GSI Outdoors

1 branded search term

  • gsi outdoors

MSR

1 branded search term

  • msr stove

How the Brand Demand Index is measured

Other head-to-heads among camping cookware brands

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