Brandwave

GridAKL vs The Workshop:Which is more popular in New Zealand?

In October 2026, GridAKL had more branded searches than The Workshop among coworking spaces in New Zealand. GridAKL had about 320 branded searches, while The Workshop had 50. GridAKL made up 15% of all coworking space searches we track, and The Workshop accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about coworking spaces, The Workshop appeared in three of the four answers and GridAKL in two. GridAKL was mentioned before The Workshop in two out of three answers.

Among coworking spaces in New Zealand in October 2026

Who do people search for more?

GridAKL, about 6 searches for every 1 for The Workshop

GridAKL 320 searchesThe Workshop 50 searches

Who does AI mention more?

The Workshop, mentioned in 3 of 4 answers, GridAKL in 2

The Workshop in 3 of 4GridAKL in 2 of 4

Who does AI recommend more?

GridAKL, named ahead of The Workshop in 2 of 3 answers

GridAKL first in 2The Workshop first in 1

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Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. GridAKL was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. GridAKL was listed before The Workshop in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GridAKL1st
  2. The Workshop2nd
  3. Precinct Flex3rd
  4. B:HIVE4th
  5. Regus–
  6. BizDojo–
  7. Generator–
  8. Spaces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coworking spaces

4 answers

  • Asked ChatGPT

    “Which coworking space should I join in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop

  • Asked ChatGPT

    “What are the best coworking spaces in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
    3. 3Precinct Flex
    4. 4B:HIVE

  • Asked ChatGPT

    “What's the best coworking space in New Zealand for a flexible office?”

    1. 1Precinct Flex
    2. 2The Workshop
    3. 3B:HIVE

  • Searched Google, AI Overview

    “best coworking space”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “flexible office space”

    1. 1Spaces

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GridAKL or The Workshop more popular in search?

This chart shows how often people search Google for GridAKL and The Workshop by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.

GridAKL and The Workshop among coworking spaces in New Zealand, by month

Share of searches by month for GridAKL, The Workshop. The figures are in the table below the chart.

View monthly share of searches table
MonthRegusPrecinct FlexGridAKLB:HIVEBizDojoThe WorkshopGeneratorSpaces
Nov 202540.2%26.3%9.4%14.7%6.3%2.2%0.45%0.45%
Dec 202544.9%23.5%6.6%14%8.1%1.5%0.74%0.74%
Jan 202643.6%18.6%12.2%12.2%8.1%4.1%0.58%0.58%
Feb 202641.6%22.4%12.1%12.1%6.5%4.2%0.47%0.47%
Mar 202637.2%19.8%16.1%15.3%8.7%2.1%0.41%0.41%
Apr 202638.2%20.4%16.8%11%8.9%3.7%0.52%0.52%
May 202634.9%23%15.3%14.8%6.7%4.3%0.48%0.48%
Jun 202636.1%23.4%15.6%12.7%6.8%4.4%0.49%0.49%
Jul 202637.8%24.5%16.3%9.7%7.1%3.6%0.51%0.51%
Aug 202636.8%23.5%19.1%11.8%5.4%2.5%0.49%0.49%
Sep 202638.1%30.4%13.4%10.8%3.6%2.6%0.52%0.52%
Oct 202634.6%33.6%15%10.3%3.3%2.3%0.47%0.47%

How has branded search for GridAKL and The Workshop changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coworking spaces in October 2026?

1 change

  1. In October 2026, GridAKL gained share of searches among coworking spaces in New Zealand, from 13.4% to 15%.

How are GridAKL’s and The Workshop’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GridAKL’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GridAKL

1 branded search term

  • gridakl

The Workshop

1 branded search term

  • the workshop ponsonby

How the Brand Demand Index is measured

Other head-to-heads among coworking spaces

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