Gramado's vs Scotch Wine Bar:Which is more popular by branded search in New Zealand?
In August 2026, Gramado's had more branded searches than Scotch Wine Bar among blenheim and marlborough restaurants in New Zealand. Gramado's was estimated to have 780 branded searches compared to Scotch Wine Bar’s 640, and held a 34.1% Share of Search versus Scotch Wine Bar’s 27.9%.
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Which is more popular in search, Gramado's or Scotch Wine Bar?
Compare restaurants in Blenheim and Marlborough, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gramado's, Scotch Wine Bar. The figures are in the table below the chart.
View monthly share of search table
| Month | Gramado's | Raupō | Scotch Wine Bar | Arbour |
|---|---|---|---|---|
| Oct 2025 | 40.8% | 18% | 25.5% | 15.7% |
| Nov 2025 | 36% | 18.5% | 33.9% | 11.5% |
| Dec 2025 | 26.9% | 26.9% | 37.5% | 8.8% |
| Jan 2026 | 33.9% | 22.5% | 30.7% | 12.9% |
| Feb 2026 | 30.3% | 19.5% | 33.3% | 16.8% |
| Mar 2026 | 32.5% | 22.6% | 33.6% | 11.3% |
| Apr 2026 | 34.3% | 27% | 30.2% | 8.5% |
| May 2026 | 31.8% | 24.7% | 36.7% | 6.8% |
| Jun 2026 | 29.6% | 24.3% | 34.2% | 12% |
| Jul 2026 | 41.2% | 20.6% | 28.5% | 9.6% |
| Aug 2026 | 34.1% | 30.1% | 27.9% | 7.9% |
| Sep 2026 | — | — | — | — |
How has the Gramado's and Scotch Wine Bar comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Scotch Wine Bar took it in December 2025, Gramado's took it in January 2026, Scotch Wine Bar took it in February 2026, Gramado's took it in April 2026, Scotch Wine Bar took it in May 2026, Gramado's took it in July 2026.
- Across the 11 months ending August 2026, Gramado's’ estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 40.8% to 34.1%, and its estimated monthly branded searches moved from 1K to 780.
- Across the 11 months ending August 2026, Scotch Wine Bar’s estimated Share of Search among blenheim and marlborough restaurants in New Zealand moved from 25.5% to 27.9%, and its estimated monthly branded searches moved from 650 to 640.
How did search popularity change for New Zealand blenheim and marlborough restaurants in August 2026?
3 changes
In August 2026, Raupō overtook Scotch Wine Bar to rank 2nd among blenheim and marlborough restaurants in New Zealand, at 30.1%.
In August 2026, Gramado's lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 41.2% to 34.1%.
In August 2026, Scotch Wine Bar lost estimated Share of Search among blenheim and marlborough restaurants in New Zealand, from 28.5% to 27.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gramado's’ and Scotch Wine Bar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gramado's
3 branded search terms
- gramados
- gramados blenheim
- gramados restaurant
Scotch Wine Bar
3 branded search terms
- scotch bar blenheim
- scotch wine bar
- scotch wine bar menu
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.