Gonge vs Plum:Which is more popular?
In September 2026, Plum had more branded searches than Gonge among kids play equipment brands in New Zealand. Plum had about 20 branded searches, while Gonge had 10. Plum made up 0.34% of all kids play equipment brand searches we track, and Gonge accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, neither Gonge nor Plum appeared in any of the five answers.
Who do people search for more?
Plum, about 2 searches for every 1 for Gonge
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Gonge nor Plum showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gonge0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gonge or Plum more popular in search?
This chart shows how often people search Google for Gonge and Plum by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Plum, Gonge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
How has the Gonge and Plum comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Gonge took it in December 2025, Plum took it in March 2026.
- Across the 12 months ending September 2026, Gonge’s share of searches among kids play equipment brands in New Zealand moved from 0.14% to 0.17%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Plum’s share of searches among kids play equipment brands in New Zealand moved from 0.14% to 0.34%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
2 changes
In September 2026, Plum rose from 11th to 10th among kids play equipment brands in New Zealand.
In September 2026, Gonge fell from 10th to 11th among kids play equipment brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Gonge’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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