Gong cha vs Noah's Ark Teahouse:Which is more popular?
In September 2026, Gong cha had more branded searches than Noah's Ark Teahouse among bubble tea chains in New Zealand. Gong cha had about 11,900 branded searches, while Noah's Ark Teahouse had 390. Gong cha made up 50.7% of all bubble tea chain searches we track, and Noah's Ark Teahouse accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Gong cha appeared in four of the five answers and Noah's Ark Teahouse in none.
Who do people search for more?
Gong cha, about 30 searches for every 1 for Noah's Ark Teahouse
Who does AI mention more?
Gong cha, mentioned in 4 of 5 answers, Noah's Ark Teahouse in 0
Who does AI recommend more?
Gong cha, the only one of the two named
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Top bubble tea chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gong cha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Noah's Ark Teahouse did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gong cha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chatime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hulu Cat Tea & Mocktail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yi Fang Taiwan Fruit Tea2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- WUCHA1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChaPanda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noah's Ark Teahouse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chia Cha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bubble tea chains
5 answers
Asked ChatGPT
“Which bubble tea chain should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bubble tea chains in New Zealand?”
Asked ChatGPT
“What's the best bubble tea chain in New Zealand for tapioca drinks?”
Searched Google, AI Overview
“best bubble tea”
Searched Google, AI Overview
“milk tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gong cha or Noah's Ark Teahouse more popular in search?
This chart shows how often people search Google for Gong cha and Noah's Ark Teahouse by name. Each line represents a brand's share of searches for all eight bubble tea chains we track, month by month, from searches in New Zealand.
Share of searches by month for Gong cha, Noah's Ark Teahouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gong cha | Hulu Cat Tea & Mocktail | WUCHA | Chatime | Yi Fang Taiwan Fruit Tea | ChaPanda | Noah's Ark Teahouse | Chia Cha |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 21.6% | 9.5% | 9.8% | 1.8% | 0.03% | 1.6% | 0.39% |
| Nov 2025 | 56.2% | 22.1% | 9.7% | 8.3% | 1.4% | 0.3% | 1.6% | 0.4% |
| Dec 2025 | 57.3% | 22.8% | 10% | 6.7% | 1.2% | 0.24% | 1.3% | 0.35% |
| Jan 2026 | 57% | 22.2% | 9.9% | 6.7% | 1.8% | 0.29% | 1.6% | 0.49% |
| Feb 2026 | 56.2% | 22.3% | 9.9% | 8.1% | 1.5% | 0.29% | 1.3% | 0.33% |
| Mar 2026 | 53.3% | 20.4% | 9.1% | 7.4% | 1.9% | 6% | 1.5% | 0.45% |
| Apr 2026 | 58.2% | 18.6% | 10% | 6.8% | 2% | 3% | 1.1% | 0.34% |
| May 2026 | 54.5% | 20.8% | 11.2% | 7.6% | 2.5% | 1.9% | 1.2% | 0.31% |
| Jun 2026 | 58.9% | 18.4% | 10% | 7% | 1.9% | 2% | 1.3% | 0.42% |
| Jul 2026 | 54.5% | 20.9% | 11.2% | 7.5% | 2.5% | 1.5% | 1.5% | 0.39% |
| Aug 2026 | 56% | 21.4% | 9.5% | 6.5% | 3.1% | 1.9% | 1.3% | 0.4% |
| Sep 2026 | 50.7% | 23% | 12.4% | 7.1% | 3.1% | 1.7% | 1.7% | 0.43% |
How has the Gong cha and Noah's Ark Teahouse comparison changed over the last 12 months?
3 findings
- Gong cha was ahead of Noah's Ark Teahouse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gong cha’s share of searches among bubble tea chains in New Zealand moved from 55.3% to 50.7%, and its estimated monthly branded searches moved from 16.9K to 11.9K.
- Across the 12 months ending September 2026, Noah's Ark Teahouse’s share of searches among bubble tea chains in New Zealand moved from 1.6% to 1.7%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for New Zealand bubble tea chains in September 2026?
2 changes
In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%.
Estimated monthly branded searches for Noah's Ark Teahouse in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Gong cha’s and Noah's Ark Teahouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong cha
14 branded search terms
- gong cha
- gong cha boba
- gong cha botany
- gong cha cbd
- gong cha city
- gong cha delivery
- gong cha dirtea
- gong cha drink
- gong cha hamilton
- gong cha keychain
- gong cha menu
- gong cha order
- gong cha tea
- gongcha
Noah's Ark Teahouse
1 branded search term
- noahs ark teahouse
Other head-to-heads among bubble tea chains
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