gobaplay vs Step2:Which is more popular?
In September 2026, Step2 had more branded searches than gobaplay among kids play equipment brands in New Zealand. Step2 had about 170 branded searches, while gobaplay had 70. Step2 made up 2.9% of all kids play equipment brand searches we track, and gobaplay accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, gobaplay appeared in three of the five answers and Step2 in none.
Who do people search for more?
Step2, about 2 searches for every 1 for gobaplay
Who does AI mention more?
gobaplay, mentioned in 3 of 5 answers, Step2 in 0
Who does AI recommend more?
gobaplay, the only one of the two named
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, gobaplay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Step2 did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is gobaplay or Step2 more popular in search?
This chart shows how often people search Google for gobaplay and Step2 by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Step2, gobaplay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
How has the gobaplay and Step2 comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Step2 took it in December 2025.
- Across the 12 months ending September 2026, gobaplay’s share of searches among kids play equipment brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Step2’s share of searches among kids play equipment brands in New Zealand moved from 1.3% to 2.9%, and its estimated monthly branded searches moved from 90 to 170.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
3 changes
In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.
In September 2026, Step2 gained share of searches among kids play equipment brands in New Zealand, from 2.1% to 2.9%.
Estimated monthly branded searches for gobaplay in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using gobaplay’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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