GNU vs Nordica:Which is more popular?
In September 2026, GNU had more branded searches than Nordica among ski and snowboard brands in New Zealand. GNU had about 720 branded searches, while Nordica had 70. GNU made up 7.4% of all ski and snowboard brand searches we track, and Nordica accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about ski and snowboard brands, GNU appeared in three of the five answers and Nordica in two. GNU was mentioned before Nordica in three out of four answers that named either.
Who do people search for more?
GNU, about 10 searches for every 1 for Nordica
Who does AI mention more?
GNU, mentioned in 3 of 5 answers, Nordica in 2
Who does AI recommend more?
GNU, named ahead of Nordica in 3 of 4 answers
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Top ski and snowboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GNU was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nordica was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GNU was listed before Nordica in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Burton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Atomic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jones Snowboards4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Blizzard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Salomon Ski3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- GNU3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
K23 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rossignol3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Capita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nordica2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about ski and snowboard brands
5 answers
Asked ChatGPT
“Which ski or snowboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ski and snowboard brands in New Zealand?”
Asked ChatGPT
“What's the best ski or snowboard brand in New Zealand for the mountain?”
Searched Google, AI Overview
“best ski brand”
Searched Google, AI Overview
“best snowboard brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GNU or Nordica more popular in search?
This chart shows how often people search Google for GNU and Nordica by name. Each line represents a brand's share of searches for all 12 ski and snowboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for GNU, Nordica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blizzard | Burton | Salomon Ski | GNU | Völkl | K2 | Atomic | Rossignol | Lib Tech | Capita | Jones Snowboards | Nordica |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 14.5% | 6.6% | 14.8% | 5.6% | 6.1% | 4.2% | 4% | 4.9% | 3.5% | 2.9% | 0.84% |
| Nov 2025 | 42.8% | 15.1% | 5% | 13.3% | 3.8% | 4.1% | 3.4% | 3.4% | 2.5% | 3.8% | 2% | 0.9% |
| Dec 2025 | 41.7% | 14.3% | 5.3% | 12.9% | 4.4% | 4.2% | 3.5% | 4.4% | 3.1% | 3.1% | 2.4% | 0.88% |
| Jan 2026 | 37% | 15.6% | 7.6% | 14% | 4.7% | 4.1% | 3.3% | 3.7% | 3.5% | 3.3% | 2.7% | 0.58% |
| Feb 2026 | 34.1% | 20.7% | 6% | 14.2% | 4.7% | 4.1% | 4.5% | 3.3% | 2.8% | 3% | 2% | 0.57% |
| Mar 2026 | 34.8% | 17.2% | 6.6% | 10.8% | 5.9% | 5.5% | 4.2% | 3.7% | 3.3% | 4.8% | 2.6% | 0.73% |
| Apr 2026 | 34.3% | 17.3% | 6.7% | 13% | 6% | 6% | 4.5% | 4.5% | 2.2% | 3.1% | 1.6% | 0.9% |
| May 2026 | 34.3% | 17.7% | 7% | 10.3% | 6.7% | 6.6% | 4.3% | 4.7% | 2.9% | 3% | 1.6% | 1% |
| Jun 2026 | 39.6% | 19.4% | 6.1% | 9.7% | 4.6% | 5.7% | 3.7% | 4.4% | 2.1% | 2.3% | 1.9% | 0.44% |
| Jul 2026 | 13.9% | 30.2% | 11.4% | 6.2% | 7.5% | 8.8% | 6.7% | 6.1% | 3.6% | 2.3% | 2.8% | 0.78% |
| Aug 2026 | 14.5% | 26.9% | 10.6% | 9.9% | 7.3% | 7.7% | 6.9% | 5.9% | 3.9% | 2.4% | 3% | 0.84% |
| Sep 2026 | 29.7% | 19.3% | 9.8% | 7.4% | 6.8% | 6.3% | 6.2% | 5.1% | 3.3% | 2.7% | 2.7% | 0.72% |
How has the GNU and Nordica comparison changed over the last 12 months?
3 findings
- GNU was ahead of Nordica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GNU’s share of searches among ski and snowboard brands in New Zealand moved from 14.8% to 7.4%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Nordica’s share of searches among ski and snowboard brands in New Zealand moved from 0.84% to 0.72%, and its estimated monthly branded searches moved from 50 to 70.
How did search popularity change for New Zealand ski and snowboard brands in September 2026?
2 changes
In September 2026, GNU lost share of searches among ski and snowboard brands in New Zealand, from 9.9% to 7.4%.
Estimated monthly branded searches for Nordica in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GNU’s and Nordica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ski and snowboard brands
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