Brandwave

Gilpin Travel vs Tandem Travel:Which is more popular in New Zealand?

In October 2026, Tandem Travel had more branded searches than Gilpin Travel among corporate travel management companies in New Zealand. Tandem Travel had about 590 branded searches, while Gilpin Travel had 70. Tandem Travel made up 21.1% of all corporate travel management company searches we track, and Gilpin Travel accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about corporate travel management companies, Gilpin Travel appeared in three of the four answers and Tandem Travel in two. Tandem Travel was mentioned before Gilpin Travel in two out of three answers that named either.

Among corporate travel management companies in New Zealand in October 2026

Who do people search for more?

Tandem Travel, about 8 searches for every 1 for Gilpin Travel

Tandem Travel 590 searchesGilpin Travel 70 searches

Who does AI mention more?

Gilpin Travel, mentioned in 3 of 4 answers, Tandem Travel in 2

Gilpin Travel in 3 of 4Tandem Travel in 2 of 4

Who does AI recommend more?

Tandem Travel, named ahead of Gilpin Travel in 2 of 3 answers

Tandem Travel first in 2Gilpin Travel first in 1

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Top corporate travel management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Gilpin Travel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tandem Travel was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tandem Travel was listed before Gilpin Travel in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corporate Traveller1st
  2. FCM Travel2nd
  3. Orbit World Travel3rd
  4. Tandem Travel4th
  5. American Express Global Business Travel5th
  6. Gilpin Travel6th
  7. ATPI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corporate Traveller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FCM Travel4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Orbit World Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gilpin Travel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tandem Travel2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express Global Business Travel1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ATPI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about corporate travel management companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gilpin Travel or Tandem Travel more popular in search?

This chart shows how often people search Google for Gilpin Travel and Tandem Travel by name. Each line represents a brand's share of searches for all seven corporate travel management companies we track, month by month, from searches in New Zealand.

Gilpin Travel and Tandem Travel among corporate travel management companies in New Zealand, by month

Share of searches by month for Tandem Travel, Gilpin Travel. The figures are in the table below the chart.

View monthly share of searches table
MonthOrbit World TravelCorporate TravellerTandem TravelFCM TravelATPIGilpin TravelAmerican Express Global Business Travel
Nov 202524.4%27.8%27.1%15.8%1.5%1.9%1.5%
Dec 202524.8%29.1%23.6%15.8%2.4%2.4%1.8%
Jan 202622.9%28.6%28.1%13.8%2.4%2.4%1.9%
Feb 202623.3%31.9%25.8%14.7%1.8%1.8%0.72%
Mar 202626.1%28.7%23.5%16%2.3%1.6%2%
Apr 202626.7%31%20.7%14.7%3.4%1.7%1.7%
May 202619%33.5%22.4%19.4%1.5%1.9%2.3%
Jun 202623%31.4%25.4%14.8%1.4%1.8%2.1%
Jul 202633.9%25.4%20.8%14.5%2.1%1.4%1.8%
Aug 202623.5%30.4%24.6%17.1%1.4%1.7%1.4%
Sep 202623.6%31.9%21.4%18.1%1.1%1.8%2.2%
Oct 202628.7%25.8%21.1%17.6%2.9%2.5%1.4%

How has branded search for Gilpin Travel and Tandem Travel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand corporate travel management companies in October 2026?

3 changes

  1. In October 2026, ATPI overtook American Express Global Business Travel and Gilpin Travel to rank 5th among corporate travel management companies in New Zealand, with 2.9% of the searches.

  2. In October 2026, Gilpin Travel gained share of searches among corporate travel management companies in New Zealand, from 1.8% to 2.5%.

  3. Estimated monthly branded searches for Tandem Travel in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in October 2026.

How are Gilpin Travel’s and Tandem Travel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gilpin Travel’s and Tandem Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gilpin Travel

1 branded search term

  • gilpin travel

Tandem Travel

1 branded search term

  • tandem travel

How the Brand Demand Index is measured

Other head-to-heads among corporate travel management companies

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