FYI vs Objective:Which is more popular by branded search in New Zealand?
In August 2026, Objective had more branded searches than FYI among document management software in New Zealand. Objective was estimated to have 40 branded searches compared to FYI’s 10, and held a 0.2% Share of Search versus FYI’s 0.05%.
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Which is more popular in search, FYI or Objective?
Compare the document management systems New Zealand firms and teams store and control files in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Objective, FYI. The figures are in the table below the chart.
View monthly share of search table
| Month | SharePoint | M-Files | Objective | DocuWare | FYI |
|---|---|---|---|---|---|
| Oct 2025 | 98.8% | 0.93% | 0.2% | 0.05% | 0.05% |
| Nov 2025 | 98.5% | 1% | 0.3% | 0.18% | 0.06% |
| Dec 2025 | 98.5% | 0.96% | 0.26% | 0.17% | 0.09% |
| Jan 2026 | 98.5% | 1.1% | 0.22% | 0.14% | 0.07% |
| Feb 2026 | 98.6% | 1% | 0.24% | 0.12% | 0% |
| Mar 2026 | 98.6% | 0.98% | 0.2% | 0.15% | 0.05% |
| Apr 2026 | 98.7% | 0.91% | 0.2% | 0.15% | 0.05% |
| May 2026 | 98.9% | 0.69% | 0.2% | 0.15% | 0.05% |
| Jun 2026 | 98.8% | 0.84% | 0.2% | 0.15% | 0.05% |
| Jul 2026 | 98.7% | 0.94% | 0.2% | 0.1% | 0.05% |
| Aug 2026 | 98.9% | 0.75% | 0.2% | 0.15% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the FYI and Objective comparison changed over the last 12 months?
3 findings
- Objective was ahead of FYI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FYI’s estimated Share of Search among document management software in New Zealand held steady at 0.05%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Objective’s estimated Share of Search among document management software in New Zealand held steady at 0.2%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand document management software in August 2026?
0 changes
Neither FYI nor Objective moved beyond provider rounding among document management software in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FYI’s and Objective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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