FRIGG vs Tommee Tippee:Which is more popular?

Name: FRIGG vs Tommee Tippee: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Tommee Tippee had more branded searches than FRIGG among baby dummy brands in New Zealand. Tommee Tippee had about 2,550 branded searches, while FRIGG had 210. Tommee Tippee made up 31.1% of all baby dummy brand searches we track, and FRIGG accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about baby dummy brands, Tommee Tippee appeared in three of the five answers and FRIGG in two. Tommee Tippee was mentioned before FRIGG in three out of four answers that named either.

Among baby dummy brands in New Zealand in September 2026

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Top baby dummy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tommee Tippee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FRIGG was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tommee Tippee was listed before FRIGG in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BIBS	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Philips Avent	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Tommee Tippee	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Haakaa	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
MAM	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
FRIGG	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Pigeon	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

BIBS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tommee Tippee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haakaa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MAM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FRIGG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pigeon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby dummy brands

5 answers

Asked ChatGPT
“Which baby dummy brand should I buy in New Zealand?”
1. 1BIBS
2. 2Philips Avent
3. 3MAM
Asked ChatGPT
“What are the best baby dummy brands in New Zealand?”
1. 1BIBS
2. 2MAM
3. 3Philips Avent
4. 4Pigeon
5. 5FRIGG
Asked ChatGPT
“What's the best baby dummy brand in New Zealand for soothing baby?”
1. 1Philips Avent
2. 2MAM
3. 3BIBS
4. 4Tommee Tippee
5. 5Haakaa
Searched Google, AI Overview
“newborn dummy nz”
1. 1Philips Avent
2. 2Haakaa
3. 3BIBS
4. 4Tommee Tippee
Searched Google, AI Overview
“baby dummy brands nz”
1. 1Philips Avent
2. 2Tommee Tippee
3. 3BIBS
4. 4FRIGG
5. 5Haakaa

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is FRIGG or Tommee Tippee more popular in search?

This chart shows how often people search Google for FRIGG and Tommee Tippee by name. Each line represents a brand's share of searches for all seven baby dummy brands we track, month by month, from searches in New Zealand.

FRIGG and Tommee Tippee among baby dummy brands in New Zealand, by month

Month	Tommee Tippee	Pigeon	Haakaa	BIBS	Philips Avent	FRIGG	MAM
Oct 2025	31.9%	25.4%	27.3%	4.1%	6%	2.7%	2.7%
Nov 2025	28.3%	27%	29.2%	4.4%	6.4%	2.4%	2.4%
Dec 2025	29.4%	24.3%	27.7%	4.9%	8.4%	2.6%	2.6%
Jan 2026	29.7%	27.7%	25.5%	4.7%	6.9%	2.5%	3.1%
Feb 2026	27.9%	26.9%	26.3%	5.4%	7.1%	2.9%	3.5%
Mar 2026	30.8%	28.8%	24.8%	4.8%	6.5%	2.1%	2.1%
Apr 2026	26.7%	30%	26.7%	4.1%	7.6%	2.2%	2.7%
May 2026	30.3%	27.5%	26.1%	4.6%	6.4%	2%	3%
Jun 2026	27.5%	32.1%	24.6%	4.3%	7%	2.3%	2.3%
Jul 2026	30.8%	30.2%	23.5%	4.9%	6.7%	1.8%	2.1%
Aug 2026	30.8%	28.7%	24.6%	4.7%	6.7%	2%	2.5%
Sep 2026	31.1%	29.3%	23.5%	5.9%	5.6%	2.6%	2.1%

How has the FRIGG and Tommee Tippee comparison changed over the last 12 months?

3 findings

Tommee Tippee was ahead of FRIGG in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, FRIGG’s share of searches among baby dummy brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 170 to 210.
Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby dummy brands in New Zealand moved from 31.9% to 31.1%, and its estimated monthly branded searches moved from 2K to 2.5K.

How did search popularity change for New Zealand baby dummy brands in September 2026?

2 changes

In September 2026, FRIGG overtook MAM to rank 6th among baby dummy brands in New Zealand, with 2.6% of the searches.
Tommee Tippee’s share of searches among baby dummy brands in New Zealand has gained ground for 3 months in a row, from 27.5% to 31.1% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using FRIGG’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.