Framer vs Leadpages:Which is more popular?
In September 2026, Framer had more branded searches than Leadpages among landing page builders in New Zealand. Framer had about 260 branded searches, while Leadpages had 20. Framer made up 1.5% of all landing page builder searches we track, and Leadpages accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about landing page builders, Leadpages appeared in all five answers and Framer in two. Leadpages was mentioned before Framer in four out of five answers.
Who do people search for more?
Framer, about 13 searches for every 1 for Leadpages
Who does AI mention more?
Leadpages, mentioned in every answer we collected
Who does AI recommend more?
Leadpages, named ahead of Framer in 4 of 5 answers
Follow Framer vs Leadpages and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top landing page builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Leadpages appeared in all five answers. Framer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Leadpages was listed before Framer in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Carrd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Leadpages5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Unbounce4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Framer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Instapage2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickFunnels0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about landing page builders
5 answers
Asked ChatGPT
“Which landing page builder should I use in New Zealand?”
Asked ChatGPT
“What are the best landing page builders in New Zealand?”
Asked ChatGPT
“What's the best landing page builder in New Zealand for a marketing campaign?”
Searched Google, AI Overview
“landing page builders”
Searched Google, AI Overview
“simple landing page builder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Framer or Leadpages more popular in search?
This chart shows how often people search Google for Framer and Leadpages by name. Each line represents a brand's share of searches for all seven landing page builders we track, month by month, from searches in New Zealand.
Share of searches by month for Framer, Leadpages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wix | Carrd | Framer | Unbounce | ClickFunnels | Leadpages | Instapage |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 7.5% | 1% | 0.39% | 0.74% | 0.25% | 0.05% |
| Nov 2025 | 88.1% | 9.2% | 1.2% | 0.59% | 0.59% | 0.18% | 0.06% |
| Dec 2025 | 86.1% | 11.2% | 0.99% | 0.63% | 0.56% | 0.42% | 0.07% |
| Jan 2026 | 85.9% | 11.1% | 1.2% | 0.52% | 0.69% | 0.52% | 0.11% |
| Feb 2026 | 88% | 9.3% | 1% | 0.59% | 0.65% | 0.29% | 0.18% |
| Mar 2026 | 89% | 9% | 0.82% | 0.44% | 0.53% | 0.19% | 0.1% |
| Apr 2026 | 86.8% | 10.5% | 1.2% | 0.57% | 0.46% | 0.34% | 0.11% |
| May 2026 | 87.1% | 10.4% | 1.2% | 0.51% | 0.4% | 0.23% | 0.17% |
| Jun 2026 | 87% | 10.4% | 1.2% | 0.57% | 0.46% | 0.23% | 0.11% |
| Jul 2026 | 88.6% | 9.1% | 1.2% | 0.52% | 0.29% | 0.17% | 0.06% |
| Aug 2026 | 87% | 10.7% | 1.2% | 0.46% | 0.29% | 0.17% | 0.17% |
| Sep 2026 | 88.7% | 9% | 1.5% | 0.36% | 0.3% | 0.12% | 0.06% |
How has the Framer and Leadpages comparison changed over the last 12 months?
3 findings
- Framer was ahead of Leadpages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Framer’s share of searches among landing page builders in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending September 2026, Leadpages’ share of searches among landing page builders in New Zealand moved from 0.25% to 0.12%, and its estimated monthly branded searches moved from 50 to 20.
How did search popularity change for New Zealand landing page builders in September 2026?
2 changes
In September 2026, Leadpages rose from 7th to 6th among landing page builders in New Zealand.
Estimated monthly branded searches for Framer in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Framer’s and Leadpages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among landing page builders
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.