Brandwave

Fowler Homes vs Signature Homes:Which is more popular by branded search in New Zealand?

In August 2026, Signature Homes had more branded searches than Fowler Homes among group home builders in New Zealand. Signature Homes was estimated to have 4.4K branded searches compared to Fowler Homes’ 720, and held a 14.9% Share of Search versus Fowler Homes’ 2.5%.

Share of Search among group home builders in New Zealand in August 2026Which is more popular in search, Fowler Homes or Signature Homes?
Fowler Homes2.5%720 searches
vs
Signature Homes14.9%4.4K searches
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Which is more popular in search, Fowler Homes or Signature Homes?

Compare the national home building companies New Zealanders build new homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fowler Homes and Signature Homes among group home builders in New Zealand, by month

Share of Search by month for Signature Homes, Fowler Homes. The figures are in the table below the chart.

View monthly share of search table
MonthG.J. Gardner HomesVersatileSignature HomesMike Greer HomesLandmark HomesJennian HomesGolden HomesGeneration HomesStonewood HomesPlatinum HomesDavid Reid HomesFowler Homes
Oct 202522.7%12.9%16.6%9.8%7.9%6.8%6.3%3.9%4.5%3.1%3.3%2.3%
Nov 202524.7%14.3%15.5%9.3%7.1%7.4%5.7%4.2%4.1%2.8%2.9%2%
Dec 202521.5%13.4%15.5%9.5%7.7%8%7.1%3.9%5%3%3.1%2.3%
Jan 202623.5%15%14.2%8.7%8.2%7%6.6%3.7%5%3.3%2.8%2%
Feb 202620.5%18.6%15.2%9.5%7.1%6.4%6.8%3.7%4%3.3%2.9%2%
Mar 202624.1%12.7%14.9%9%6.8%7.2%7.8%4.1%4.9%3.4%2.7%2.4%
Apr 202621.4%12.6%16.1%9.6%8%6.6%8.4%4.5%4.2%3%3%2.6%
May 202621.2%15.8%13.7%11.6%7.8%6.5%5.9%5.1%4.3%3%2.9%2.2%
Jun 202620.2%12.6%17%10.7%8.3%7.2%6.5%5.5%3.6%2.7%3.3%2.3%
Jul 202621.1%12%15.2%10.9%8.8%7.6%6.9%5.5%3.9%2.9%2.8%2.4%
Aug 202620.6%15%14.9%10.9%8.1%7.4%6.8%4.4%3.9%2.8%2.8%2.5%
Sep 2026————————————

How has the Fowler Homes and Signature Homes comparison changed over the last 12 months?

How did search popularity change for New Zealand group home builders in August 2026?

  1. In August 2026, Versatile overtook Signature Homes to rank 2nd among group home builders in New Zealand, at 15%.

  2. Estimated monthly branded searches for Signature Homes in New Zealand fell 17.2% over 11 measured months, from 5.3K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fowler Homes’ and Signature Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fowler Homes

6 branded search terms

  • fowler homes
  • fowler homes near me
  • fowler homes new zealand
  • fowler homes nz
  • fowlerhomes
  • fowlerhomes co nz

Signature Homes

11 branded search terms

  • signature co nz
  • signature homes
  • signature homes builders
  • signature homes house plans
  • signature homes near me
  • signature homes nz
  • signature homes price list
  • signature homes show home
  • signature homes showhome
  • signature homes waikato
  • signaturehomes

How the Brand Demand Index is measured

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