Fowler Homes vs Generation Homes:Which is more popular by branded search in New Zealand?
In August 2026, Generation Homes had more branded searches than Fowler Homes among group home builders in New Zealand. Generation Homes was estimated to have 1.3K branded searches compared to Fowler Homes’ 720, and held a 4.4% Share of Search versus Fowler Homes’ 2.5%.
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Which is more popular in search, Fowler Homes or Generation Homes?
Compare the national home building companies New Zealanders build new homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Generation Homes, Fowler Homes. The figures are in the table below the chart.
View monthly share of search table
| Month | G.J. Gardner Homes | Versatile | Signature Homes | Mike Greer Homes | Landmark Homes | Jennian Homes | Golden Homes | Generation Homes | Stonewood Homes | Platinum Homes | David Reid Homes | Fowler Homes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.7% | 12.9% | 16.6% | 9.8% | 7.9% | 6.8% | 6.3% | 3.9% | 4.5% | 3.1% | 3.3% | 2.3% |
| Nov 2025 | 24.7% | 14.3% | 15.5% | 9.3% | 7.1% | 7.4% | 5.7% | 4.2% | 4.1% | 2.8% | 2.9% | 2% |
| Dec 2025 | 21.5% | 13.4% | 15.5% | 9.5% | 7.7% | 8% | 7.1% | 3.9% | 5% | 3% | 3.1% | 2.3% |
| Jan 2026 | 23.5% | 15% | 14.2% | 8.7% | 8.2% | 7% | 6.6% | 3.7% | 5% | 3.3% | 2.8% | 2% |
| Feb 2026 | 20.5% | 18.6% | 15.2% | 9.5% | 7.1% | 6.4% | 6.8% | 3.7% | 4% | 3.3% | 2.9% | 2% |
| Mar 2026 | 24.1% | 12.7% | 14.9% | 9% | 6.8% | 7.2% | 7.8% | 4.1% | 4.9% | 3.4% | 2.7% | 2.4% |
| Apr 2026 | 21.4% | 12.6% | 16.1% | 9.6% | 8% | 6.6% | 8.4% | 4.5% | 4.2% | 3% | 3% | 2.6% |
| May 2026 | 21.2% | 15.8% | 13.7% | 11.6% | 7.8% | 6.5% | 5.9% | 5.1% | 4.3% | 3% | 2.9% | 2.2% |
| Jun 2026 | 20.2% | 12.6% | 17% | 10.7% | 8.3% | 7.2% | 6.5% | 5.5% | 3.6% | 2.7% | 3.3% | 2.3% |
| Jul 2026 | 21.1% | 12% | 15.2% | 10.9% | 8.8% | 7.6% | 6.9% | 5.5% | 3.9% | 2.9% | 2.8% | 2.4% |
| Aug 2026 | 20.6% | 15% | 14.9% | 10.9% | 8.1% | 7.4% | 6.8% | 4.4% | 3.9% | 2.8% | 2.8% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Fowler Homes and Generation Homes comparison changed over the last 12 months?
3 findings
- Generation Homes was ahead of Fowler Homes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fowler Homes’ estimated Share of Search among group home builders in New Zealand moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 720.
- Across the 11 months ending August 2026, Generation Homes’ estimated Share of Search among group home builders in New Zealand moved from 3.9% to 4.4%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
How did search popularity change for New Zealand group home builders in August 2026?
1 change
In August 2026, Generation Homes lost estimated Share of Search among group home builders in New Zealand, from 5.5% to 4.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fowler Homes’ and Generation Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fowler Homes
6 branded search terms
- fowler homes
- fowler homes near me
- fowler homes new zealand
- fowler homes nz
- fowlerhomes
- fowlerhomes co nz
Generation Homes
5 branded search terms
- generation homes
- generation homes house plans
- generation homes near me
- generation homes nz
- generationhomes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.