Fortnite vs The Legend of Zelda:Which is more popular by branded search in New Zealand?
In August 2026, Fortnite had more branded searches than The Legend of Zelda among video game franchises in New Zealand. Fortnite was estimated to have 39.2K branded searches compared to The Legend of Zelda’s 5.2K, and held a 24.6% Share of Search versus The Legend of Zelda’s 3.3%.
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Which is more popular in search, Fortnite or The Legend of Zelda?
Compare the video game franchises New Zealand players search for, buy and follow. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fortnite, The Legend of Zelda. The figures are in the table below the chart.
View monthly share of search table
| Month | Grand Theft Auto | Fortnite | Call of Duty | Pokémon | The Legend of Zelda | Mario Kart | EA Sports FC |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 41.1% | 14.1% | 10.5% | 5.3% | 3.1% | 1.3% |
| Nov 2025 | 32% | 40.1% | 11.2% | 7% | 6.2% | 2.8% | 0.75% |
| Dec 2025 | 27.8% | 39.7% | 13.8% | 8% | 5.4% | 4.6% | 0.75% |
| Jan 2026 | 33.9% | 31.7% | 12.5% | 10.2% | 6.4% | 4.6% | 0.75% |
| Feb 2026 | 33.3% | 36.7% | 9.8% | 11% | 5.5% | 3.1% | 0.59% |
| Mar 2026 | 25.3% | 40.3% | 11.3% | 13.7% | 5.4% | 3.5% | 0.62% |
| Apr 2026 | 31.9% | 33.6% | 11.8% | 12% | 6% | 4% | 0.86% |
| May 2026 | 47.2% | 24.1% | 11.2% | 10.5% | 3.8% | 2.6% | 0.7% |
| Jun 2026 | 64.1% | 14.9% | 10.1% | 6.4% | 2.3% | 1.5% | 0.67% |
| Jul 2026 | 44.1% | 24.8% | 13% | 9.9% | 3.9% | 3% | 1.3% |
| Aug 2026 | 52.6% | 24.6% | 9.8% | 6.9% | 3.3% | 2.2% | 0.6% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fortnite and The Legend of Zelda comparison changed over the last 12 months?
3 findings
- Fortnite was ahead of The Legend of Zelda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fortnite’s estimated Share of Search among video game franchises in New Zealand moved from 41.1% to 24.6%, and its estimated monthly branded searches moved from 41.3K to 39.2K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among video game franchises in New Zealand moved from 5.3% to 3.3%, and its estimated monthly branded searches moved from 5.4K to 5.2K.
How did search popularity change for New Zealand video game franchises in August 2026?
1 change
In August 2026, The Legend of Zelda lost estimated Share of Search among video game franchises in New Zealand, from 3.9% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Fortnite’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fortnite
21 branded search terms
- cloud gaming fortnite
- fishstick fortnite
- fortnite
- fortnite cloud gaming
- fortnite com
- fortnite competitive
- fortnite crew
- fortnite for mobile
- fortnite game
- fortnite geoguessr
- fortnite near me
- fortnite nz
- fortnite online
- fortnite online game
- fortnite ps4
- fortnite ps5
- fortnite save the world
- fortnite v bucks
- fortnite vbucks
- fortnite video game
- playing fortnite
The Legend of Zelda
12 branded search terms
- the legend of zelda game
- the legend of zelda near me
- the legend of zelda new zealand
- the legend of zelda online
- the legend of zelda ps5
- the legend of zelda video game
- the zelda
- thelegendofzelda
- zelda
- zelda breath of the
- zelda tear of the kingdom
- zelda the legend of zelda
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.