Brandwave

Formosa Ashburton vs The Ottoman:Which is more popular?

In September 2026, Formosa Ashburton had more branded searches than The Ottoman among Ashburton restaurants in New Zealand. Formosa Ashburton had about 1,710 branded searches, while The Ottoman had 590. Formosa Ashburton made up 23.3% of all Ashburton restaurant searches we track, and The Ottoman accounted for 8%. When we asked ChatGPT and Google AI Overviews about Ashburton restaurants, Formosa Ashburton appeared in all three answers and The Ottoman in two. Formosa Ashburton was mentioned before The Ottoman in every answer.

Among Ashburton restaurants in New Zealand in September 2026

Who do people search for more?

Formosa Ashburton, about 3 searches for every 1 for The Ottoman

Formosa Ashburton 1.7K searchesThe Ottoman 590 searches

Who does AI mention more?

Formosa Ashburton, mentioned in every answer we collected

Formosa Ashburton in 3 of 3The Ottoman in 2 of 3

Who does AI recommend more?

Formosa Ashburton, named ahead of The Ottoman in every answer

Formosa Ashburton first in 3The Ottoman never first

Follow Formosa Ashburton vs The Ottoman and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Ashburton restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Formosa Ashburton appeared in all three answers. The Ottoman was mentioned in two out of three: in two of the three ChatGPT answers. Formosa Ashburton was listed before The Ottoman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Fine Lion1st
  2. Formosa Ashburton2nd
  3. The Rabbit3rd
  4. Ton's Thai4th
  5. The Ottoman5th
  6. Cleavers Corner6th
  7. Somerset Grocer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Ashburton restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Formosa Ashburton or The Ottoman more popular in search?

This chart shows how often people search Google for Formosa Ashburton and The Ottoman by name. Each line represents a brand's share of searches for all seven Ashburton restaurants we track, month by month, from searches in New Zealand.

Formosa Ashburton and The Ottoman among Ashburton restaurants in New Zealand, by month

Share of searches by month for Formosa Ashburton, The Ottoman. The figures are in the table below the chart.

View monthly share of searches table
MonthFormosa AshburtonTon's ThaiThe Fine LionThe RabbitCleavers CornerSomerset GrocerThe Ottoman
Oct 202523.7%23.1%12.1%10.7%12.1%9.6%8.7%
Nov 202519.6%22.6%15.5%10.5%11.7%11.5%8.6%
Dec 202519.5%23.8%15.9%9.9%10.9%11.3%8.7%
Jan 202621.1%20.3%17.1%10.7%10.6%10.7%9.4%
Feb 202620.2%23%15.8%10.7%9.7%11.9%8.7%
Mar 202621.8%24.8%13.1%11.5%10.6%10.5%7.7%
Apr 202621.8%24.5%11.3%11.3%12.6%10.9%7.6%
May 202624.5%23.6%10.9%12.4%12.4%8.8%7.3%
Jun 202623.1%26.3%10%13.9%10.9%9.1%6.6%
Jul 202623.7%22.2%12.2%13.9%10%10%8.2%
Aug 202623.8%22.3%12.2%12.2%11.7%9.6%8.2%
Sep 202623.3%21.8%12%12%11.5%11.3%8%

How has the Formosa Ashburton and The Ottoman comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Ashburton restaurants in September 2026?

2 changes

  1. Estimated monthly branded searches for The Ottoman in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

  2. Estimated monthly branded searches for Formosa Ashburton in New Zealand fell 12.3% over 12 measured months, from 1.9K to 1.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Formosa Ashburton’s and The Ottoman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Formosa Ashburton

2 branded search terms

  • formosa ashburton
  • formosa ashburton menu

The Ottoman

1 branded search term

  • the ottoman ashburton

How the Brand Demand Index is measured

Other head-to-heads among Ashburton restaurants

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free