Brandwave

Forest & Frolic vs gobaplay:Which is more popular?

In September 2026, Forest & Frolic had more branded searches than gobaplay among kids play equipment brands in New Zealand. Forest & Frolic had about 1,000 branded searches, while gobaplay had 70. Forest & Frolic made up 16.9% of all kids play equipment brand searches we track, and gobaplay accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Forest & Frolic and gobaplay each appeared in three of the five answers. gobaplay was mentioned before Forest & Frolic in two out of three answers.

Among kids play equipment brands in New Zealand in September 2026

Who do people search for more?

Forest & Frolic, about 14 searches for every 1 for gobaplay

Forest & Frolic 1K searchesgobaplay 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Forest & Frolic in 3 of 5gobaplay in 3 of 5

Who does AI recommend more?

gobaplay, named ahead of Forest & Frolic in 2 of 3 answers

gobaplay first in 2Forest & Frolic first in 1

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Top kids play equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Forest & Frolic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. gobaplay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. gobaplay was listed before Forest & Frolic in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vuly1st
  2. Forest & Frolic2nd
  3. gobaplay3rd
  4. Jumpflex4th
  5. Little Tikes–
  6. Keter–
  7. Intex–
  8. Bestway–
  9. Step2–
  10. Plum–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about kids play equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Forest & Frolic or gobaplay more popular in search?

This chart shows how often people search Google for Forest & Frolic and gobaplay by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.

Forest & Frolic and gobaplay among kids play equipment brands in New Zealand, by month

Share of searches by month for Forest & Frolic, gobaplay. The figures are in the table below the chart.

View monthly share of searches table
MonthJumpflexLittle TikesForest & FrolicKeterIntexBestwayStep2VulygobaplayPlumGongeTP Toys
Oct 202527.7%18.4%18.4%10.2%11.3%10.2%1.3%0.57%1.6%0.14%0.14%0.14%
Nov 202526.2%16.8%14.1%8.8%15.7%14.1%1.5%0.62%1.9%0.18%0.09%0.09%
Dec 202526.2%13.6%13.6%9.2%17.7%16.8%0.94%0.52%0.73%0.21%0.31%0.1%
Jan 202623.7%12.7%12.7%15.6%16.1%15.6%1.6%0.71%0.71%0.18%0.18%0.18%
Feb 202626.3%18.4%12.3%15.1%12%12.3%1.8%0.51%0.77%0.26%0.26%0%
Mar 202625.3%21.8%14.6%14.6%11.4%7.9%1.7%0.5%0.99%0.5%0.25%0.25%
Apr 202626.1%22.5%15.1%15.1%8.2%8.2%2.3%0.77%1%0.26%0.26%0.26%
May 202620.4%23.9%16%16%10.1%8.7%3%0.54%0.54%0.27%0.27%0.27%
Jun 202622.7%24.9%13.6%13.6%11.3%9.1%2.5%0.28%1.1%0.28%0.28%0.28%
Jul 202624%25%18%12%10%6.5%2.3%0.75%0.75%0.25%0.25%0.25%
Aug 202621.9%23.8%17.1%14%9.5%7.6%2.1%1.7%1.7%0.24%0.24%0.24%
Sep 202622.9%21.9%16.9%12.1%12%6.6%2.9%2.9%1.2%0.34%0.17%0.17%

How has the Forest & Frolic and gobaplay comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand kids play equipment brands in September 2026?

3 changes

  1. In September 2026, Vuly overtook gobaplay to rank 8th among kids play equipment brands in New Zealand, with 2.9% of the searches.

  2. Estimated monthly branded searches for gobaplay in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  3. Estimated monthly branded searches for Forest & Frolic in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Forest & Frolic’s and gobaplay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Forest & Frolic

1 branded search term

  • forest and frolic

gobaplay

1 branded search term

  • gobaplay

How the Brand Demand Index is measured

Other head-to-heads among kids play equipment brands

Creator with pink hair and a pink jacket

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