Brandwave

Flixonase vs Razene:Which is more popular by branded search in New Zealand?

In August 2026, Flixonase had more branded searches than Razene among hayfever and allergy brands in New Zealand. Flixonase was estimated to have 4.8K branded searches compared to Razene’s 1.5K, and held a 36.3% Share of Search versus Razene’s 11.6%.

Share of Search among hayfever and allergy brands in New Zealand in August 2026Which is more popular in search, Flixonase or Razene?
Flixonase36.3%4.8K searches
vs
Razene11.6%1.5K searches

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Which is more popular in search, Flixonase or Razene?

Compare the antihistamine and hayfever relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Flixonase and Razene among hayfever and allergy brands in New Zealand, by month

Share of Search by month for Flixonase, Razene. The figures are in the table below the chart.

View monthly share of search table
MonthFlixonaseTelfastZyrtecRazeneClaratyne
Oct 202535%27.4%10.1%14.1%13.4%
Nov 202532.6%31.7%9.6%13.3%12.8%
Dec 202530.6%32.9%9.7%14.1%12.7%
Jan 202629.1%29.5%13.4%13.4%14.6%
Feb 202630.6%25.6%18.4%13.5%12%
Mar 202636.4%24.9%14.1%13.2%11.4%
Apr 202632%24.1%18.3%13.1%12.5%
May 202635.2%20.4%20.7%12.3%11.4%
Jun 202638.6%18.6%19.7%11.3%11.9%
Jul 202639.4%21.1%19.9%10.5%9%
Aug 202636.3%23.5%18.6%11.6%10%
Sep 2026—————

How has the Flixonase and Razene comparison changed over the last 12 months?

How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

  1. In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.

  2. In August 2026, Flixonase lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 39.4% to 36.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Flixonase’s and Razene’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flixonase

13 branded search terms

  • flixonase
  • flixonase allergy
  • flixonase allergy and hayfever
  • flixonase antihistamine
  • flixonase hayfever
  • flixonase nasal spray countdown
  • flixonase nasal spray uses
  • flixonase near me
  • flixonase nose spray
  • flixonase nz
  • flixonase online
  • flixonase spray
  • flixonase when pregnant

Razene

7 branded search terms

  • razene
  • razene 10mg
  • razene antihistamine
  • razene cetirizine
  • razene cetirizine hydrochloride
  • razene hayfever
  • razene tablets

How the Brand Demand Index is measured

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