Brandwave

FlipHTML5 vs Publitas:Which is more popular in New Zealand?

In October 2026, FlipHTML5 had more branded searches than Publitas among digital flipbook platforms in New Zealand. FlipHTML5 had about 170 branded searches, while Publitas had 20. FlipHTML5 made up 4.9% of all digital flipbook platform searches we track, and Publitas accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about digital flipbook platforms, Publitas appeared in two of the five answers and FlipHTML5 in one. FlipHTML5 and Publitas were each mentioned first in one of the two answers that named either.

Among digital flipbook platforms in New Zealand in October 2026

Who do people search for more?

FlipHTML5, about 9 searches for every 1 for Publitas

FlipHTML5 170 searchesPublitas 20 searches

Who does AI mention more?

Publitas, mentioned in 2 of 5 answers, FlipHTML5 in 1

Publitas in 2 of 5FlipHTML5 in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

FlipHTML5 first in 1Publitas first in 1

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Top digital flipbook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Publitas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. FlipHTML5 was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. FlipHTML5 and Publitas were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flipsnack1st
  2. Heyzine2nd
  3. Publuu3rd
  4. FlippingBook4th
  5. Issuu5th
  6. FlipHTML56th
  7. Publitas7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flipsnack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publuu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heyzine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Issuu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlippingBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publitas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlipHTML51 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about digital flipbook platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FlipHTML5 or Publitas more popular in search?

This chart shows how often people search Google for FlipHTML5 and Publitas by name. Each line represents a brand's share of searches for all seven digital flipbook platforms we track, month by month, from searches in New Zealand.

FlipHTML5 and Publitas among digital flipbook platforms in New Zealand, by month

Share of searches by month for FlipHTML5, Publitas. The figures are in the table below the chart.

View monthly share of searches table
MonthPubluuIssuuHeyzineFlipHTML5FlipsnackFlippingBookPublitas
Nov 202547.2%27.8%8%6.6%8%0.94%1.4%
Dec 202551.5%20.1%8.8%10.8%7.2%1%0.52%
Jan 202652.8%24%6.9%8.5%5.7%1.6%0.41%
Feb 202648.3%23.2%10.1%10.1%6.8%0.48%0.97%
Mar 202648.9%27.1%6.4%9.8%6.4%0.75%0.75%
Apr 202652.8%24%6.9%8.5%5.7%1.2%0.81%
May 202652.2%19.3%8.4%12.9%5.6%0.4%1.2%
Jun 202652%23.6%8.4%8.4%5.6%1.6%0.4%
Jul 202653.2%20.7%9%9%4.8%2.7%0.53%
Aug 202645.7%21.9%11.9%11.9%6.4%1.4%0.91%
Sep 202661.1%14.9%9.9%8%4.2%0.76%1.1%
Oct 202669.8%14%6.1%4.9%4.1%0.58%0.58%

How has branded search for FlipHTML5 and Publitas changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand digital flipbook platforms in October 2026?

2 changes
  1. In October 2026, FlipHTML5 lost share of searches among digital flipbook platforms in New Zealand, from 8% to 4.9%.

  2. In October 2026, Publitas lost share of searches among digital flipbook platforms in New Zealand, from 1.1% to 0.58%.

How are FlipHTML5’s and Publitas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FlipHTML5’s and Publitas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlipHTML5

1 branded search term

  • fliphtml5

Publitas

1 branded search term

  • publitas

How the Brand Demand Index is measured

Other head-to-heads among digital flipbook platforms

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