Brandwave

FlexiRent vs UDC Finance:Which is more popular?

In September 2026, UDC Finance had more branded searches than FlexiRent among equipment finance in New Zealand. UDC Finance had about 13,500 branded searches, while FlexiRent had 50. UDC Finance made up 94.1% of all equipment finance searches we track, and FlexiRent accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about equipment finance, UDC Finance appeared in three of the five answers and FlexiRent in none.

Among equipment finance in New Zealand in September 2026

Who do people search for more?

UDC Finance, about 270 searches for every 1 for FlexiRent

UDC Finance 13.5K searchesFlexiRent 50 searches

Who does AI mention more?

UDC Finance, mentioned in 3 of 5 answers, FlexiRent in 0

UDC Finance in 3 of 5FlexiRent in 0 of 5

Who does AI recommend more?

UDC Finance, the only one of the two named

UDC Finance first in 3FlexiRent never named

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Top equipment finance in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UDC Finance was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FlexiRent did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. UDC Finance1st
  2. Finance New Zealand2nd
  3. Speirs Finance3rd
  4. De Lage Landen–
  5. FlexiRent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Finance New Zealand4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UDC Finance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Speirs Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • De Lage Landen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlexiRent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about equipment finance

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FlexiRent or UDC Finance more popular in search?

This chart shows how often people search Google for FlexiRent and UDC Finance by name. Each line represents a brand's share of searches for all five equipment finance we track, month by month, from searches in New Zealand.

FlexiRent and UDC Finance among equipment finance in New Zealand, by month

Share of searches by month for UDC Finance, FlexiRent. The figures are in the table below the chart.

View monthly share of searches table
MonthUDC FinanceFinance New ZealandSpeirs FinanceDe Lage LandenFlexiRent
Oct 202592.4%3.1%3.1%1.1%0.32%
Nov 202592.9%3.1%2.5%1.1%0.32%
Dec 202594.4%2.6%2.1%0.56%0.4%
Jan 202694.9%2.6%1.7%0.6%0.2%
Feb 202693.3%3.1%2.1%1.1%0.4%
Mar 202693.6%3.1%2.1%0.92%0.2%
Apr 202694.5%2.7%1.8%0.77%0.21%
May 202693.2%3.1%2.5%0.88%0.32%
Jun 202693.8%3.1%2.1%0.72%0.26%
Jul 202694.8%2.6%1.7%0.73%0.13%
Aug 202694.4%2.6%2.1%0.73%0.2%
Sep 202694.1%2.7%2.2%0.63%0.35%

How has the FlexiRent and UDC Finance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand equipment finance in September 2026?

2 changes

  1. Estimated monthly branded searches for FlexiRent in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

  2. Estimated monthly branded searches for UDC Finance in New Zealand rose 15.4% over 12 measured months, from 11.7K to 13.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using FlexiRent’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlexiRent

2 branded search terms

  • flexirent
  • flexirent nz

UDC Finance

3 branded search terms

  • udc
  • udc finance
  • udcfinance

How the Brand Demand Index is measured

Other head-to-heads among equipment finance

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