Brandwave

Flava vs The Edge:Which is more popular?

In September 2026, The Edge had more branded searches than Flava among radio stations in New Zealand. The Edge had about 11,500 branded searches, while Flava had 590. The Edge made up 5% of all radio station searches we track, and Flava accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about radio stations, The Edge appeared in three of the five answers and Flava in two. The Edge was mentioned before Flava in every answer that named either.

Among radio stations in New Zealand in September 2026

Who do people search for more?

The Edge, about 20 searches for every 1 for Flava

The Edge 11.5K searchesFlava 590 searches

Who does AI mention more?

The Edge, mentioned in 3 of 5 answers, Flava in 2

The Edge in 3 of 5Flava in 2 of 5

Who does AI recommend more?

The Edge, named ahead of Flava in 3 of 3 answers

The Edge first in 3Flava never first

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Top radio stations in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Edge was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Flava was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Edge was listed before Flava in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RNZ National1st
  2. Newstalk ZB2nd
  3. ZM3rd
  4. The Edge4th
  5. More FM5th
  6. The Rock6th
  7. The Hits7th
  8. The Breeze8th
  9. George FM9th
  10. +4 more
  11. Flava14th
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RNZ National5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Newstalk ZB4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Rock4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZM4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • The Breeze3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Edge3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • More FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Radio Hauraki3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • George FM3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flava2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about radio stations

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Flava or The Edge more popular in search?

This chart shows how often people search Google for Flava and The Edge by name. Each line represents a brand's share of searches for all 15 radio stations we track, month by month, from searches in New Zealand.

Flava and The Edge among radio stations in New Zealand, by month

Share of searches by month for The Edge, Flava. The figures are in the table below the chart.

View monthly share of searches table
MonthNewstalk ZBThe RockRNZ NationalThe BreezeThe EdgeMore FMRadio HaurakiCoastGeorge FMThe HitsZMMai FMThe SoundMagicFlava
Oct 202526.9%10.5%22.5%6.1%2.8%6%5.3%5%4.3%3.7%2.2%2.3%0.56%1.8%0.25%
Nov 202528.4%8.7%22.4%7.4%2.7%5%5.6%5.2%3.7%3.4%2%2.5%0.46%2.3%0.27%
Dec 202527.1%9.3%22.3%7.2%2.6%5%6.5%6.3%3.5%3.5%2.1%2.4%0.53%1.4%0.26%
Jan 202628.1%7.7%24.5%6%2.6%5.1%6.7%5.7%3.6%3.5%2.7%2%0.48%1.2%0.26%
Feb 202627.6%8.5%22.8%6.1%2.6%6.2%6.6%5.1%2.9%4.1%2.7%2.9%0.48%0.95%0.39%
Mar 202628.8%8.7%24.2%6.4%2.7%6.2%5.6%5.1%2.5%3.5%2.3%2.5%0.41%0.83%0.33%
Apr 202630.8%7.7%25.5%7.3%2.4%4.7%4.9%4.5%3.3%3%2.5%2.2%0.43%0.74%0.24%
May 202631.2%8.7%22%6.7%2.9%5.6%5%5.4%2.7%3.7%2.5%2.2%0.5%0.59%0.3%
Jun 202631.7%8.2%22%6.3%2.5%5.7%5.1%5.5%2.7%3.9%2.4%2.7%0.51%0.57%0.3%
Jul 202628.1%9.5%23.6%6.6%2.6%5.2%5.5%4.9%3%4.8%2.4%2.4%0.48%0.59%0.32%
Aug 202629.4%11%20.6%6.4%2.4%5.4%7%4.4%3.1%3.8%3%2.1%0.41%0.66%0.34%
Sep 202626.9%20.5%16.7%5.6%5%4.9%4.3%4%3.5%3.3%2%1.9%0.56%0.49%0.26%

How has the Flava and The Edge comparison changed over the last 12 months?

3 findings
  • The Edge was ahead of Flava in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Flava’s share of searches among radio stations in New Zealand moved from 0.25% to 0.26%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending September 2026, The Edge’s share of searches among radio stations in New Zealand moved from 2.8% to 5%, and its estimated monthly branded searches moved from 6.4K to 11.5K.

How did search popularity change for New Zealand radio stations in September 2026?

1 change

  1. In September 2026, The Edge overtook Radio Hauraki and 5 others to rank 5th among radio stations in New Zealand, with 5% of the searches.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Flava’s and The Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flava

1 branded search term

  • flava radio

The Edge

8 branded search terms

  • 94.2 the edge
  • The Edge
  • the edge fm
  • the edge fm live
  • the edge fm radio
  • the edge live
  • the edge radio
  • the edge radio station

How the Brand Demand Index is measured

Other head-to-heads among radio stations

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