Brandwave

Flagship Eatery vs Tahu:Which is more popular?

In September 2026, Tahu had more branded searches than Flagship Eatery among Gisborne restaurants in New Zealand. Tahu had about 1,300 branded searches, while Flagship Eatery had 1,180. Tahu made up 20.8% of all Gisborne restaurant searches we track, and Flagship Eatery accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about Gisborne restaurants, Tahu appeared in all three answers and Flagship Eatery in one. Tahu was mentioned before Flagship Eatery in every answer.

Among Gisborne restaurants in New Zealand in September 2026

Who do people search for more?

Tahu, about 10% more searches than Flagship Eatery

Tahu 1.3K searchesFlagship Eatery 1.2K searches

Who does AI mention more?

Tahu, mentioned in every answer we collected

Tahu in 3 of 3Flagship Eatery in 1 of 3

Who does AI recommend more?

Tahu, named ahead of Flagship Eatery in every answer

Tahu first in 3Flagship Eatery never first

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Top Gisborne restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tahu appeared in all three answers. Flagship Eatery was mentioned in one out of three: in one of the three ChatGPT answers. Tahu was listed before Flagship Eatery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crawford Road Kitchen1st
  2. Portofino2nd
  3. Tahu3rd
  4. The Works Gisborne4th
  5. Flagship Eatery5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne restaurants

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Flagship Eatery or Tahu more popular in search?

This chart shows how often people search Google for Flagship Eatery and Tahu by name. Each line represents a brand's share of searches for all five Gisborne restaurants we track, month by month, from searches in New Zealand.

Flagship Eatery and Tahu among Gisborne restaurants in New Zealand, by month

Share of searches by month for Tahu, Flagship Eatery. The figures are in the table below the chart.

View monthly share of searches table
MonthCrawford Road KitchenTahuFlagship EateryThe Works GisbornePortofino
Oct 202530.5%20.4%15.8%20.6%12.7%
Nov 202530.6%16.6%19.4%20.7%12.8%
Dec 202528.3%18.5%21.2%19.4%12.7%
Jan 202629.1%19.1%18.8%20%13.1%
Feb 202630.8%20.5%19.6%16.3%12.8%
Mar 202632.6%17.7%20.5%17.3%12%
Apr 202628.4%19.4%22.6%18.8%10.8%
May 202628%19.1%16.1%23.9%13%
Jun 202627.4%17.2%18.5%21.8%15.1%
Jul 202630.3%20.7%17.1%20.4%11.5%
Aug 202629.5%18.5%19.4%19.4%13.3%
Sep 202630.4%20.8%18.9%15.7%14.1%

How has the Flagship Eatery and Tahu comparison changed over the last 12 months?

3 findings
  • The lead changed hands 8 times in the 12 months ending September 2026: Flagship Eatery took it in November 2025, Tahu took it in January 2026, Flagship Eatery took it in March 2026, Tahu took it in May 2026, Flagship Eatery took it in June 2026, Tahu took it in July 2026, Flagship Eatery took it in August 2026, Tahu took it in September 2026.
  • Across the 12 months ending September 2026, Flagship Eatery’s share of searches among Gisborne restaurants in New Zealand moved from 15.8% to 18.9%, and its estimated monthly branded searches held steady at 1.2K.
  • Across the 12 months ending September 2026, Tahu’s share of searches among Gisborne restaurants in New Zealand moved from 20.4% to 20.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand Gisborne restaurants in September 2026?

1 change

  1. In September 2026, Tahu overtook Flagship Eatery and The Works Gisborne to rank 2nd among Gisborne restaurants in New Zealand, with 20.8% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Flagship Eatery’s and Tahu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Flagship Eatery

4 branded search terms

  • flagship eatery
  • flagship eatery gisborne
  • flagship eatery menu
  • flagship gisborne

Tahu

1 branded search term

  • tahu gisborne

How the Brand Demand Index is measured

Other head-to-heads among Gisborne restaurants

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