Five Peaks Accounting vs Sidekick:Which is more popular by branded search in New Zealand?
In August 2026, Sidekick had more branded searches than Five Peaks Accounting among queenstown accounting firms in New Zealand. Sidekick was estimated to have 30 branded searches compared to Five Peaks Accounting’s 10, and held a 27.3% Share of Search versus Five Peaks Accounting’s 9.1%.
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Which is more popular in search, Five Peaks Accounting or Sidekick?
Compare Queenstown accounting firms using branded searches made in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sidekick, Five Peaks Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | Sidekick | Greenhawk | Herron Accounting | Target Accounting | Five Peaks Accounting | McClean & Co | Eclipse Accounting |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.3% | 28.6% | 14.3% | 14.3% | 14.3% | 14.3% | 0% |
| Nov 2025 | 27.3% | 18.2% | 9.1% | 18.2% | 9.1% | 18.2% | 0% |
| Dec 2025 | 25% | 12.5% | 25% | 12.5% | 12.5% | 12.5% | 0% |
| Jan 2026 | 27.3% | 9.1% | 18.2% | 9.1% | 9.1% | 18.2% | 9.1% |
| Feb 2026 | 36.4% | 9.1% | 9.1% | 18.2% | 9.1% | 18.2% | 0% |
| Mar 2026 | 30.8% | 7.7% | 7.7% | 23.1% | 7.7% | 15.4% | 7.7% |
| Apr 2026 | 30% | 20% | 20% | 10% | 10% | 10% | 0% |
| May 2026 | 36.4% | 9.1% | 18.2% | 18.2% | 9.1% | 9.1% | 0% |
| Jun 2026 | 27.3% | 18.2% | 9.1% | 9.1% | 9.1% | 18.2% | 9.1% |
| Jul 2026 | 11.1% | 22.2% | 22.2% | 11.1% | 11.1% | 22.2% | 0% |
| Aug 2026 | 27.3% | 18.2% | 18.2% | 18.2% | 9.1% | 9.1% | 0% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Five Peaks Accounting and Sidekick comparison changed over the last 12 months?
3 findings
- Sidekick was ahead of Five Peaks Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Five Peaks Accounting’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 14.3% to 9.1%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among queenstown accounting firms in New Zealand moved from 14.3% to 27.3%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand queenstown accounting firms in August 2026?
3 changes
In August 2026, Sidekick overtook Five Peaks Accounting to take the highest estimated Share of Search among queenstown accounting firms in New Zealand, at 27.3%.
In August 2026, Target Accounting overtook Five Peaks Accounting to rank 4th among queenstown accounting firms in New Zealand, at 18.2%.
In August 2026, Five Peaks Accounting lost estimated Share of Search among queenstown accounting firms in New Zealand, from 11.1% to 9.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Five Peaks Accounting’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Five Peaks Accounting
1 branded search term
- five peaks accounting
Sidekick
7 branded search terms
- sidekick accountants
- sidekick accounting
- sidekick ca
- sidekick new zealand
- sidekick queenstown
- sidekick timaru
- sidekickca
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.