First Light Travel vs World Journeys:Which is more popular by branded search in New Zealand?
In August 2026, First Light Travel and World Journeys were level on Share of Search among travel agencies in New Zealand, with an estimated 480 versus 500 branded searches, at 0.62% and 0.65% estimated Share of Search.
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Which is more popular in search, First Light Travel or World Journeys?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for World Journeys, First Light Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Light Travel and World Journeys comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: World Journeys took it in August 2026.
- Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1.3% to 0.62%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, World Journeys’ estimated Share of Search among travel agencies in New Zealand moved from 0.88% to 0.65%, and its estimated monthly branded searches moved from 610 to 500.
How did search popularity change for New Zealand travel agencies in August 2026?
2 changes
In August 2026, World Journeys rose from 6th to 5th among travel agencies in New Zealand.
In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using First Light Travel’s and World Journeys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Light Travel
1 branded search term
- First Light Travel
World Journeys
2 branded search terms
- World Journeys
- world journeys tours
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.