First Light Travel vs Helloworld Travel:Which is more popular by branded search in New Zealand?
In August 2026, Helloworld Travel had more branded searches than First Light Travel among travel agencies in New Zealand. Helloworld Travel was estimated to have 720 branded searches compared to First Light Travel’s 480, and held a 0.93% Share of Search versus First Light Travel’s 0.62%.
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Which is more popular in search, First Light Travel or Helloworld Travel?
Travel agency brands serving New Zealand travellers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helloworld Travel, First Light Travel. The figures are in the table below the chart.
View monthly share of search table
| Month | Flight Centre | House of Travel | Wendy Wu Tours | Helloworld Travel | World Journeys | First Light Travel |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.9% | 1.9% | 1% | 0.88% | 1.3% |
| Nov 2025 | 48.5% | 47.4% | 1.3% | 0.86% | 0.92% | 1% |
| Dec 2025 | 53.7% | 42.8% | 1.2% | 0.77% | 0.65% | 0.95% |
| Jan 2026 | 53.8% | 43% | 1.2% | 0.89% | 0.54% | 0.64% |
| Feb 2026 | 53.6% | 42.9% | 1.1% | 1.1% | 0.56% | 0.78% |
| Mar 2026 | 53.4% | 42.9% | 1.2% | 0.77% | 0.67% | 1.2% |
| Apr 2026 | 53.2% | 42.8% | 1.6% | 0.77% | 0.66% | 0.94% |
| May 2026 | 52.7% | 43.6% | 1.7% | 0.78% | 0.52% | 0.76% |
| Jun 2026 | 48.7% | 47.8% | 1.6% | 0.71% | 0.48% | 0.71% |
| Jul 2026 | 52.8% | 43.8% | 1.3% | 0.77% | 0.64% | 0.77% |
| Aug 2026 | 52.5% | 43.6% | 1.7% | 0.93% | 0.65% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the First Light Travel and Helloworld Travel comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Helloworld Travel took it in January 2026, First Light Travel took it in March 2026, Helloworld Travel took it in May 2026.
- Across the 11 months ending August 2026, First Light Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1.3% to 0.62%, and its estimated monthly branded searches moved from 880 to 480.
- Across the 11 months ending August 2026, Helloworld Travel’s estimated Share of Search among travel agencies in New Zealand moved from 1% to 0.93%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand travel agencies in August 2026?
2 changes
In August 2026, Helloworld Travel rose from 5th to 4th among travel agencies in New Zealand.
In August 2026, First Light Travel fell from 4th to 6th among travel agencies in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using First Light Travel’s and Helloworld Travel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Light Travel
1 branded search term
- First Light Travel
Helloworld Travel
2 branded search terms
- Helloworld Travel
- helloworld travel flights
Put your own brand in this comparison
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