First Class Accounts vs GAB Chartered Accountants:Which is more popular by branded search in New Zealand?

Name: First Class Accounts vs GAB Chartered Accountants: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, First Class Accounts had more branded searches than GAB Chartered Accountants among kapiti accounting firms in New Zealand. First Class Accounts was estimated to have 70 branded searches compared to GAB Chartered Accountants’ 10, and held a 0.28% Share of Search versus GAB Chartered Accountants’ 0.04%.

Share of Search among kapiti accounting firms in New Zealand in August 2026Which is more popular in search, First Class Accounts or GAB Chartered Accountants?

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Which is more popular in search, First Class Accounts or GAB Chartered Accountants?

Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

First Class Accounts and GAB Chartered Accountants among kapiti accounting firms in New Zealand, by month

Month	WH Accounting & Advisory	SBA	First Class Accounts	Kapiti Chartered Accountants	Deans & Associates	Hine Accountants	GAB Chartered Accountants	Staples Tax
Oct 2025	89%	10.1%	0.36%	0.32%	0.12%	0.04%	0%	0.04%
Nov 2025	88.1%	10.9%	0.44%	0.24%	0.1%	0.1%	0%	0.05%
Dec 2025	90.2%	8.6%	0.35%	0.3%	0.25%	0.2%	0.05%	0.05%
Jan 2026	86.9%	11.8%	0.43%	0.53%	0.19%	0.1%	0%	0.05%
Feb 2026	86.8%	12%	0.53%	0.38%	0.14%	0.05%	0%	0.05%
Mar 2026	86.6%	12.1%	0.47%	0.59%	0.16%	0.04%	0%	0.04%
Apr 2026	85.3%	13.6%	0.52%	0.33%	0.09%	0.05%	0.05%	0.05%
May 2026	88.3%	10.7%	0.36%	0.36%	0.08%	0.08%	0%	0.04%
Jun 2026	86.6%	12.4%	0.31%	0.39%	0.16%	0.08%	0%	0.04%
Jul 2026	87%	11.9%	0.43%	0.38%	0.14%	0.1%	0.05%	0.05%
Aug 2026	88.3%	10.8%	0.28%	0.28%	0.16%	0.08%	0.04%	0.04%
Sep 2026	—	—	—	—	—	—	—	—

How has the First Class Accounts and GAB Chartered Accountants comparison changed over the last 12 months?

3 findings

First Class Accounts was ahead of GAB Chartered Accountants in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.36% to 0.28%, and its estimated monthly branded searches moved from 90 to 70.
Across the 11 months ending August 2026, GAB Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0% to 0.04%, and its estimated monthly branded searches moved from 0 to 10.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

1 change

Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using First Class Accounts’ and GAB Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.