Brandwave

Faber-Castell vs Stabilo:Which is more popular?

In September 2026, Stabilo had more branded searches than Faber-Castell among highlighter brands in New Zealand. Stabilo had about 110 branded searches, while Faber-Castell had 10. Stabilo made up 7.5% of all highlighter brand searches we track, and Faber-Castell accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about highlighter brands, Stabilo appeared in four of the five answers and Faber-Castell in three. Stabilo was mentioned before Faber-Castell in every answer.

Among highlighter brands in New Zealand in September 2026

Who do people search for more?

Stabilo, about 11 searches for every 1 for Faber-Castell

Stabilo 110 searchesFaber-Castell 10 searches

Who does AI mention more?

Stabilo, mentioned in 4 of 5 answers, Faber-Castell in 3

Stabilo in 4 of 5Faber-Castell in 3 of 5

Who does AI recommend more?

Stabilo, named ahead of Faber-Castell in every answer

Stabilo first in 3Faber-Castell never first

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Top highlighter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stabilo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Faber-Castell was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stabilo was listed before Faber-Castell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stabilo1st
  2. Zebra2nd
  3. Faber-Castell3rd
  4. Sharpie4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stabilo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Faber-Castell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zebra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about highlighter brands

5 answers

  • Asked ChatGPT

    “Which highlighter brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best highlighter brands in New Zealand?”

      1. 1Zebra
      2. 2Stabilo
      3. 3Faber-Castell
      4. 4Sharpie

    2. Asked ChatGPT

      “What's the best highlighter brand in New Zealand for school notes?”

      1. 1Stabilo
      2. 2Zebra
      3. 3Faber-Castell

    3. Searched Google, AI Overview

      “highlighter brands”

      1. 1Stabilo
      2. 2Faber-Castell

    4. Searched Google, AI Overview

      “best highlighters”

      1. 1Stabilo

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Faber-Castell or Stabilo more popular in search?

    This chart shows how often people search Google for Faber-Castell and Stabilo by name. Each line represents a brand's share of searches for all four highlighter brands we track, month by month, from searches in New Zealand.

    Faber-Castell and Stabilo among highlighter brands in New Zealand, by month

    Share of searches by month for Stabilo, Faber-Castell. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSharpieStabiloFaber-CastellZebra
    Oct 202592.8%6.5%0.72%0%
    Nov 202589.7%8.7%0.79%0.79%
    Dec 202591.6%6.7%1.7%0%
    Jan 202688.3%8.4%2.6%0.65%
    Feb 202689.4%8.3%1.5%0.76%
    Mar 202693.1%5.6%0.69%0.69%
    Apr 202692.8%5.4%0.9%0.9%
    May 202690.2%8.3%0.75%0.75%
    Jun 202691.3%6.3%1.6%0.79%
    Jul 202690.6%7.1%1.6%0.79%
    Aug 202689.6%8.1%1.5%0.74%
    Sep 202691.2%7.5%0.68%0.68%

    How has the Faber-Castell and Stabilo comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand highlighter brands in September 2026?

    2 changes

    1. In September 2026, Faber-Castell lost share of searches among highlighter brands in New Zealand, from 1.5% to 0.68%.

    2. In September 2026, Stabilo lost share of searches among highlighter brands in New Zealand, from 8.1% to 7.5%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Faber-Castell’s and Stabilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Faber-Castell

    1 branded search term

    • faber castell highlighter

    Stabilo

    2 branded search terms

    • stabilo
    • stabilo highlighter

    How the Brand Demand Index is measured

    Other head-to-heads among highlighter brands

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