Brandwave

EzyDog vs Ferplast:Which is more popular?

In September 2026, EzyDog had more branded searches than Ferplast among pet accessory brands in New Zealand. EzyDog had about 1,240 branded searches, while Ferplast had 50. EzyDog made up 42.5% of all pet accessory brand searches we track, and Ferplast accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about pet accessory brands, EzyDog appeared in four of the five answers and Ferplast in none.

Among pet accessory brands in New Zealand in September 2026

Who do people search for more?

EzyDog, about 25 searches for every 1 for Ferplast

EzyDog 1.2K searchesFerplast 50 searches

Who does AI mention more?

EzyDog, mentioned in 4 of 5 answers, Ferplast in 0

EzyDog in 4 of 5Ferplast in 0 of 5

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Top pet accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, EzyDog was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ferplast did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Puchi1st
  2. 8 Paws2nd
  3. EzyDog3rd
  4. Rogz4th
  5. KONG–
  6. Petmate–
  7. Savic–
  8. Ferplast–
  9. Dogit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EzyDog4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puchi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 8 Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Petmate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Savic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ferplast0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dogit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet accessory brands

5 answers

  • Asked ChatGPT

    “Which pet accessory brand should I buy in New Zealand?”

    1. 1EzyDog

  • Asked ChatGPT

    “What are the best pet accessory brands in New Zealand?”

    1. 1Puchi
    2. 28 Paws
    3. 3EzyDog
    4. 4Rogz

  • Asked ChatGPT

    “What's the best pet accessory brand in New Zealand for dogs and cats?”

    1. 1Puchi
    2. 28 Paws

  • Searched Google, AI Overview

    “best pet accessories”

    1. 1EzyDog

  • Searched Google, AI Overview

    “pet collars nz”

    1. 1EzyDog

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is EzyDog or Ferplast more popular in search?

This chart shows how often people search Google for EzyDog and Ferplast by name. Each line represents a brand's share of searches for all nine pet accessory brands we track, month by month, from searches in New Zealand.

EzyDog and Ferplast among pet accessory brands in New Zealand, by month

Share of searches by month for EzyDog, Ferplast. The figures are in the table below the chart.

View monthly share of searches table
MonthEzyDogKONGRogzPetmateSavicFerplastPuchiDogit8 Paws
Oct 202544.1%37.7%6.4%4.4%3.4%1.3%1.7%0.67%0.34%
Nov 202542.6%40.1%5.2%4.5%3.1%2.1%1%0.69%0.69%
Dec 202544.3%37.2%5.8%4.5%1.9%2.6%2.9%0.32%0.32%
Jan 202647.3%34.7%6.7%4.7%1.7%2.3%1.7%0.67%0.33%
Feb 202639.4%38.7%7.1%8.5%1.8%2.5%1.4%0.35%0.35%
Mar 202637.1%40.4%6%9.6%1.7%2.6%1.3%0.66%0.66%
Apr 202638.2%39.7%5.7%9.5%1.6%3.2%1.3%0.63%0.32%
May 202637%39.2%4.7%11%2.2%3.1%1.6%0.63%0.63%
Jun 202638.2%44.1%5.6%5.9%2.4%1.4%1.4%0.69%0.35%
Jul 202640%43%5.5%5.2%2.1%2.1%1.5%0.3%0.3%
Aug 202637.8%38.6%5%12.4%2.4%1.2%2.1%0.29%0.29%
Sep 202642.5%42.5%5.8%2.7%2.7%1.7%1%0.68%0.34%

How has the EzyDog and Ferplast comparison changed over the last 12 months?

3 findings
  • EzyDog was ahead of Ferplast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, EzyDog’s share of searches among pet accessory brands in New Zealand moved from 44.1% to 42.5%, and its estimated monthly branded searches moved from 1.3K to 1.2K.
  • Across the 12 months ending September 2026, Ferplast’s share of searches among pet accessory brands in New Zealand moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 40 to 50.

How did search popularity change for New Zealand pet accessory brands in September 2026?

2 changes

  1. In September 2026, EzyDog overtook KONG to become the leader among pet accessory brands in New Zealand, with 42.5% of the searches.

  2. In September 2026, Ferplast overtook Puchi to rank 6th among pet accessory brands in New Zealand, with 1.7% of the searches.

How are branded searches counted?

48 search terms

Brandwave collects information about searches that people make online using EzyDog’s and Ferplast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EzyDog

26 branded search terms

  • ezydog
  • ezydog adventure light
  • ezydog backpack
  • ezydog car harness
  • ezydog checkmate collar
  • ezydog collar
  • ezydog crosscheck harness
  • ezydog dfd
  • ezydog drive
  • ezydog drive harness
  • ezydog express harness
  • ezydog handy leash
  • ezydog harness
  • ezydog lead
  • ezydog leash
  • ezydog life jacket
  • ezydog light
  • ezydog luca
  • ezydog luca leash
  • ezydog running leash
  • ezydog seat belt
  • ezydog snakpak
  • ezydog summit backpack
  • ezydog x link harness
  • ezydog xlink harness
  • petstock ezydog harness

Ferplast

22 branded search terms

  • ferplast
  • ferplast 100
  • ferplast atlas
  • ferplast bird cage
  • ferplast cat carrier
  • ferplast cottage
  • ferplast criceti 100
  • ferplast dog bed
  • ferplast dog crate
  • ferplast dogvilla
  • ferplast duna
  • ferplast furat
  • ferplast furet tower
  • ferplast grand lodge
  • ferplast hamster cage
  • ferplast hamster tubes
  • ferplast maxi duna
  • ferplast rabbit cage
  • ferplast rat cage
  • ferplast siesta deluxe
  • ferplast swing
  • ferplast tubes

How the Brand Demand Index is measured

Other head-to-heads among pet accessory brands

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